Apple To Offer Paid Podcasts Subscriptions? [Updated]

Political radio talk show host Rush Limbaugh spilled the beans about tweaks coming to iTunes podcast delivery, allowing podcast subscriptions to require a paid-for username and password to access content.

What will happen on Monday if you are a subscriber at Rush 24/7 you will go to the new page that we will set up, and there's a link there, and when you click on that link, automatically your iTunes will open, be it Mac or Windows: iTunes will ask you for your [RushLimbaugh.com] user name and your password. You enter that, you click the box that says "remember my password," and you never have to do another thing again. The following day, or that day, later that day, the next day, every podcast will automatically download to your iTunes as long as your iTunes is open and running.

It is unclear if the paid-content structure is server-side to the rushlimbaugh.com site, or a private page in the iTunes Music Store accessible only to paid subscribers from a specific site. Apple's previous model for podcast subscriptions allowed only for free content to be available; this change offers a possible new revenue stream for podcasters who previously would give away content for free.

Update: Readers report that other sites have already offered similar services through iTunes and this does not appear to represent a new technology.

Related Forum: Mac Apps

Popular Stories

iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
iPhone eSIM Feature

Apple Hints at iPhone 17 Models Lacking SIM Card Slot in More Countries

Sunday August 31, 2025 8:52 am PDT by
Another hint has surfaced that Apple is preparing to eliminate the physical SIM card tray from iPhones in more countries this year. In particular, a source familiar with the matter has informed MacRumors that retail employees at Apple Authorized Resellers in the EU are required to complete a training course related to iPhones with eSIM support by Friday, September 5. There are 27 countries...