Apple's announcement that they will no longer participate in future Macworld Expos has cast some doubts on the ongoing viability of the show. The Daily Geek reports that some Macworld vendors are not planing on returning in 2010, while others are taking a wait and see approach. In fact, the Consumer Electronics Show (CES) is taking advantage of the situation by trying to recruit Macworld exhibitors and promising that they will have a Mac area next year:
"CES told me they're having a Mac centric area next year," said David Polzine, the product manager for SmithMicro Software who was approached by a salesman at Macworld. "If it all moved to CES, that would work better for us."
While some vendors seem to welcome the shift to CES, many attendees we spoke to felt that CES would be a poor substitute to Macworld. Unlike Macworld, CES is a trade show tailored to industry employees and not accessible to the general public.
The Macworld Expo organizers are aware of these issues and held a town meeting addressing the future of the show. Ars Technica reported on the meeting and reveals that IDG is well aware of the unique community aspect of Macworld as compared to other trade shows and is trying to build on that strength.
"This is a different place" than the typical trade show, Kent explained. "We understand and embrace this community, and we want this community to have a say in the conference." IDG has set up a new site, macworldexpo.ning.com , where both attendees and visitors are encouraged to register, get to know each other, and provide feedback and new ideas for helping the show to continue and grow.
Plans for Macworld Expo 2010 are well underway and over 60 vendors are said to have committed to the show. IDG will be leverging some familiar faces in the Mac community for the next show. The NYTimes' David Pogue is slated to give "Anti-Keynote" for the event, while Daring Fireball's John Gruber will be hosting a session of noteworthy discussions in the Mac community.
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors.
According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
Tuesday September 2, 2025 1:50 pm PDT by Joe Rossignol
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices.
Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac:
Model
Starting Price
Model
Starting Price
Change
iPhone 16
$799
iPhone 17
...
Thursday September 4, 2025 7:38 am PDT by Tim Hardwick
We're only days away from Apple's "Awe dropping" fall event scheduled to take place on Tuesday, September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023.
By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Thursday September 4, 2025 2:54 am PDT by Tim Hardwick
Apple's upcoming iPhone 17 Air will have a $1,099 starting price providing 256GB of base storage and will max out at $1,499 with a 1TB option, according to the latest TrendForce report.
Apple will offer three price/storage tiers for the all-new ultra-thin iPhone 17 model, which replaces last year's iPhone 16 Plus in the lineup. Here's how TrendForce sees them breaking down:
256GB — $1099...
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
