A tweet and article (and forum post) have pointed out that Moscone's summer schedule has blocked out June 28th-July 2nd as the likely dates for Apple's Worldwide Developer Conference (WWDC) 2010.
The schedule lists a "Corporate Event" occupying Moscone West during those dates. For the past two years this "Corporate Event" placeholder has accurately predicted the dates for WWDC (2008, 2009). Apple tends not to announce the official dates of WWDC until well into the new year.
WWDC has become of increasing importance to Apple as it now represents the only regularly scheduled launch event for the company. In the past, Macworld San Francisco anchored the January date as a second regular launch venue, but Apple will no longer be attending Macworld. Apple has launched a new iPhone model during the past two WWDC keynotes, and Phil Schiller even defined the iPhone's annual product cycle as a June revision.
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Friday August 29, 2025 4:54 am PDT by Tim Hardwick
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Following the announcement of Apple's upcoming "Awe dropping" event, on this week's episode of The MacRumors Show we talk through all of the new accessories rumored to debut alongside the iPhone 17 lineup.
Subscribe to The MacRumors Show YouTube channel for more videos
We take a closer look at Apple's invite for "Awe dropping;" the design could hint at the iPhone 17's new thermal system with ...
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
