Mac Government and Enterprise Sales Leap in 2Q 2010
Fortune reports on a new research note from Needham analyst Charlie Wolf breaking down Apple's Mac sales by market segment for the second calendar quarter of 2010 and comparing that performance to the PC industry's as a whole. While Wolf found strong across-the-board growth for Apple, the company saw its strongest performance in government and business sales, where it far outpaced overall industry growth.
Among his findings:
- At 35%, Mac shipment growth in June easily exceeded the market's growth rate of 20.9%.
- Mac shipments grew 31.4% in the home market, topping the market's growth rate of 25.2%.
- At 49.8%, the Mac's growth in business was three times higher than the market's 15.7%.
- Mac shipments in government grew 200%, sixteen times faster than the market's 12.1%.
In the business market, Wolf revealed Apple's strongest growth occurring among larger companies, with "large" and "very large" businesses seeing on the order of 100% growth, presumably on a year-over-year basis.
In one final note, Wolf highlights Apple's growth in Europe, where strong iPhone adoption has created a halo effect that has helped Apple's unit share of the PC market to double and its revenue share to triple over the past six years, with most of that growth occurring over the last 2-3 years.
Popular Stories
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors.
According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices.
Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac:
Model
Starting Price
Model
Starting Price
Change
iPhone 16
$799
iPhone 17
...
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
A new survey has found that nearly seven in ten iPhone owners in the United States plan to upgrade to an iPhone 17 model, signaling strong demand ahead of Apple's expected unveiling of the devices at its September 9 keynote.
Smartphone price comparison platform SellCell surveyed over 2,000 U.S.-based iPhone users in August to assess upgrade interest and brand loyalty before Apple's event....
