Yesterday's confirmation that the new Apple TV shares the same iOS codebase as the Apple's iPhone, iPod Touch, and iPad has resparked discussion about the possibility of Apple TV Apps in the near future. Several sites are suggesting that the Apple TV will be the target of Jailbreakers who will try to open the device to 3rd party apps, though we suspect Apple already has their own plans in the works.
If you remember, Engadget predicted that the new Apple TV would be based on the A4 processor, focus on streaming technology and be priced at only $99. They followed up with further claims that the AppleTV would indeed get Apps:
Furthermore, the device will be getting apps and presumably an App Store entry, though it's unclear if there will be cross-pollination between iPad and iPhone / iPod touch offerings and new Apple TV applications.
Overall, their predictions and descriptions of the device were quite accurate. Two predictions didn't come true: the iTV rename and the arrival of an Apple TV App Store. However, even the possibility of an iTV rename generated backlash from UK television network ITV, so it seems possible the rebranding could have been derailed at the last minute.
Now, an Apple TV App Store remains a distinct possibility. Apple originally launched the iPhone without Apps and introduced the App Store a full year later. If the rest of Engadget's report is to be believed, the new Apple TV should have 16GB of flash storage that will be able to be used for future App storage. The new Apple TVs have not started shipping but we'll be able to confirm its internal storage once it gets in customer's hands.
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Friday August 29, 2025 4:54 am PDT by Tim Hardwick
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
Following the announcement of Apple's upcoming "Awe dropping" event, on this week's episode of The MacRumors Show we talk through all of the new accessories rumored to debut alongside the iPhone 17 lineup.
Subscribe to The MacRumors Show YouTube channel for more videos
We take a closer look at Apple's invite for "Awe dropping;" the design could hint at the iPhone 17's new thermal system with ...
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
