Warner Bros. Opted Out of iTunes TV Show Rentals Over Pricing, Impact on Full-Season Sales
A brief report from the Associated Press cites comments from Warner Bros. CEO Barry Meyer revealing that the company's refusal to join Apple's new 99-cent TV show rental program is based on pricing concerns and fears that individual show rentals will hurt sales of full-season packages.
Chief Executive Barry Meyer says Warner Bros. didn't participate in Apple Inc.'s plan to offer TV show rentals for 99 cents because the price was too low and would have hurt sales of full seasons.
Meyer made the comments Thursday at an investor conference hosted by Merrill Lynch in Newport Beach, Calif.
According to Meyer, Apple's pricing proposition was not seen as a good value for the content provider given its existing purchase-based offerings in the iTunes Store priced at $2.99.
Apple introduced the TV show rental program alongside the revamped Apple TV earlier this month, touting ABC and Fox as initial launch partners. At the time, Apple CEO Steve Jobs noted that he expected that other content providers would quickly see the light and join the program. Rumors about the TV show rental program had circulated prior to Apple's announcement, with clear signs of divided opinions among the content providers.
Popular Stories
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
