Verizon iPhone Launches to Short Lines, Cold Temperatures

Last night, we noted that lines were beginning to form for the Verizon iPhone, which went on sale this morning at Apple and Verizon retail stores, as well as Best Buy and select Wal-Mart stores. But in the light of morning, lines are short in many locations, particularly at Apple stores.

102018 verizon launch fifth avenue
Apple's flagship Fifth Avenue store in Manhattan (Source: CNET)

With much of the country seeing frigid overnight temperatures, some shoppers may have opted to not stand in the cold while others may have taken advantage of home delivery options for the device, but lines still seem much shorter than expected. CNET is running a live blog with staffers in both New York City and San Francisco, and flagship Apple stores in both locations saw nearly no line ahead of early openings at 7:00 AM local time.

New York 6:50 a.m. ET: It's 18 degrees here in New York City, and there are now eight people in line at the Fifth Ave. Apple store. Queens resident Akira Sawada, 32, is first in line--he arrived at 5 a.m. There are more Apple employees inside the Apple store than there are outside.

New York 7:07 a.m. ET: People are in the Apple store. The line of about 10 people was quickly ushered in at 7 a.m. We are now waiting to talk to people who are walking out of the store.

A similar situation was seen in San Francisco, where cold temperatures couldn't be blamed for low turnout. According to CNET, only two people were in line at Apple's Stockton Street flagship store just minutes before opening, with "literally more Apple Store employees, police officers and reporters--each--than people in line to buy iPhones."

We've received sporadic reports of significantly longer lines at some Verizon stores, but still nowhere near what many had expected.

Related Forum: iPhone

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...