In line with our report from several days ago, Apple today updated its Apple Store application for iOS devices [App Store] with new support for build-to-order Mac customizations. The update also brings enhanced in-store capabilities to go along with other changes to the company's retail stores.
What's new
- Enhanced in-store mode lets you get help and support quickly when you're at an Apple Retail Store. - The ability to custom-configure a new Mac with the options you want.
The Apple Store application is also now rolling out in a number of European countries. The app had been exclusive to the United States until today's update.
Unfortunately for iPad users, the Apple Store application is not yet universal and thus offers only a single view optimized for the screen size of the iPhone and iPod touch, although the app of course works on the iPad as well.
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors.
According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Monday September 1, 2025 4:35 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
Tuesday September 2, 2025 1:50 pm PDT by Joe Rossignol
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices.
Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac:
Model
Starting Price
Model
Starting Price
Change
iPhone 16
$799
iPhone 17
...
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
A new survey has found that nearly seven in ten iPhone owners in the United States plan to upgrade to an iPhone 17 model, signaling strong demand ahead of Apple's expected unveiling of the devices at its September 9 keynote.
Smartphone price comparison platform SellCell surveyed over 2,000 U.S.-based iPhone users in August to assess upgrade interest and brand loyalty before Apple's event....
Nice option but I walked out of the apple store in Deer Park IL and walked across the street to Best Buy to buy my iMac. I waited 45 min for a "specialist" while all I wanted was a cashier. I used the iMac in the store to find the stock across the street and went over.
I can see the waiting list as being a deterrent for people to stay around even if you can reserve.
Just my opinion. I do like the improvements though
Mike
Next upgrade will block you from accessing other ecommerce sites if you're inside an Apple store.
$400 for an 8 gig DDR3 1066 upgrade?!? :eek: That can't be right. Two 4gb 1066 DDR3 laptop SO-DIMMs retail for $80 a set. Heck, PNY has them for $57 after rebate and free shipping. That $400 can't be right, can it? :confused:
Actually, it's not true. The upgrade is $200 according to Apple's website. That image must be a mock-up. :o
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
