macproEarlier this month, it was reported that Apple might be inviting customers into its retail stores to download OS X Lion when it launches, offering users with no or limited broadband access a means of acquiring the new operating system.

In addition to hard drives containing OS X Lion for installation on store computers, some of Apple's retail stores are also reportedly receiving new maxed-out Mac Pro machines, according to 9 to 5 Mac. The report speculates that the Mac Pro machines may be used for local caching of Lion for delivery to customers coming into the store to purchase the new operating system from the Mac App Store.

Furthermore we've heard rumblings that some stores will be receiving maxed out Mac Pro towers to be used as Lion distribution caching centers (speculation here). Some believe that these stations would allow customers to purchase Lion (3.5GB) from the Mac App store and download it directly from the store server in minutes rather than hours it takes over a normal broadband connection.

The new hard drives containing Lion have also been said to contain three separate versions: Normal, Pro, and Joint Venture. The different versions would be installed on various machines throughout the stores based on their roles within the store layout. Basic machines would presumably receive the Normal version, while higher-end machines showing off more advanced apps would receive the Pro version. The Joint Venture install would presumably be reserved for those machines utilized by the program of the same name, which focuses on businesses.

Tag: 9to5Mac

Top Rated Comments

King Flamez1 Avatar
184 months ago
I'm thinking of going to my local Apple Store just to use the maxed out Mac Pros :D
Score: 8 Votes (Like | Disagree)
KALLT Avatar
184 months ago
In my opinion, this is a meagre solution for a problem that we should not have in the first place. Just offer copies on DVDs and let customers decide what works out for them. They should be encouraged to buy Lion via the App Store, not forced.
Score: 6 Votes (Like | Disagree)
Battlefield Fan Avatar
184 months ago
Conversation at Apple, "So rather than distrubute Lion on DVD we are going to spend $3 million on over 300 maxed out Mac Pros.":confused:
Score: 5 Votes (Like | Disagree)
baryon Avatar
184 months ago
Wait is this like Windows 7 Home Premium Business, and Ultimate :confused: :confused: :confused:

What do "Normal, Pro, and Joint Venture" mean?

Anyone know?

No, all it means that the hard drives come with demo stuff in addition to Lion, such as iPhoto libraries, Apps, and the "Screen Saver" demo that Apple has on their store machines that show demos of stuff.

On a MacBook Air you won't expect to see a demo of Photoshop, but rather iPhoto. And on a Mac Pro you'd probably want to see demos os hardcore apps, not just photos of dogs and stuff.
Score: 4 Votes (Like | Disagree)
the8thark Avatar
184 months ago
A nice gesture, but a patch work solution at best. Just sell a 39.99 dvd
Apple removed the Floppy drive and people complained but today we are glad they did. Apple is now moving all their software to the App Store. And people are complaining. But I'm sure in a few years we'll all look back and be glad Apple made this move.

Personally I'm glad Apple made the move. Even with my POS internet.

1. It's very green. No world resources and extra cost wasted on the media and packaging.
2. Less chance of a day zero update needed. Cause the time between release version shipped and ready for sale is now zero.
3. Apple does not have to worry about shipping. So it can be released when it's ready and not have to worry about shipping all the discs.
4. You as a consumer don't have to hang around for the postman or go to a store to get Lion. Just start the download, then live your normal life and come back a few hours or maybe closer to a day later and it'll be done.
Cheaper cost for the consumer.
5. No chance of people getting the release version of the OS early. Cause there's no physical shipments to hijack and store staff members can't take their copy early.
6. The release time can be any time in the day now. Not when the Store opens up. Also you can start the download when you want to. Not be constricted by Store or postman hours.
7. No need for an external dvd drive if you own a MBA.
8. Getting the digital distribution channel working correctly now. So in the future when that's all there is, they will have it working perfectly. Unlike the competition.

And probably more which I can't think of now. But I made my point. Even with a POS net connection this new disc-less OS is a very good idea.
Score: 3 Votes (Like | Disagree)
ericmooreart Avatar
184 months ago
A nice gesture, but a patch work solution at best. Just sell a 39.99 dvd
Score: 3 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

New iPhone 17 Pro Details: Brighter Display, Best Battery Life, and More

Wednesday September 3, 2025 5:33 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors. According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 and iPhone 17 Pro Prices Estimated Ahead of Apple Event Next Week

Tuesday September 2, 2025 1:50 pm PDT by
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices. Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac: Model Starting Price Model Starting Price Change iPhone 16 $799 iPhone 17 ...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
iPhone 17 Pro on Desk Centered 1

Survey: Nearly 70% of Users Plan to Upgrade to iPhone 17

Monday September 1, 2025 8:24 am PDT by
A new survey has found that nearly seven in ten iPhone owners in the United States plan to upgrade to an iPhone 17 model, signaling strong demand ahead of Apple's expected unveiling of the devices at its September 9 keynote. Smartphone price comparison platform SellCell surveyed over 2,000 U.S.-based iPhone users in August to assess upgrade interest and brand loyalty before Apple's event....