Why Assistant Needs an A5 and How it Was 'Many Iterations' Ahead of its Competitors

assistantinterface
Mockup of Apple's expected Assistant interface

Siri co-founder Norman Winarsky provides some details and impressions of their original Siri Assistant technology in an interview with 9to5Mac. Siri was a virtual assistant application that was released for the iPhone back in February, 2010. While the app still remains in the App Store, the company was acquired by Apple back in April, 2010.

Apple is expected to finally launch their own version of this intelligent assistant interface alongside the new iPhone at tomorrow's media event. The new feature is expected to be exclusive to the new iPhone which carries a faster A5 processor.

Winarsky provides some details about why the software would require so much processing power. While the original version of the software does run on the iPhone 3GS, he says that "all kinds of optimizations and shortcuts" were done to get it to work on the device. Winarsky reports that it will likely run "much better" on a faster phone.

Winarsky is also not bashful about what the significance of Apple's adaptation of Siri technology would mean, calling it a "World-Changing" event:

Make no mistake: Apple’s ‘mainstreaming’ Artificial Intelligence in the form of a Virtual Personal Assistant is a groundbreaking event. I’d go so far as to say it is a World-Changing event. Right now a few people dabble in partial AI enabled apps like Google Voice Actions, Vlingo or Nuance Go. Siri was many iterations ahead of these technologies, or at least it was two years ago. This is REAL AI with REAL market use. If the rumors are true, Apple will enable millions upon millions of people to interact with machines with natural language. The PAL will get things done and this is only the tip of the iceberg. We’re talking another technology revolution. A new computing paradigm shift.

Many have compared the technology to Google's Voice Actions for Android, but Winarsky believes their technology was much more advanced.

This video provides a mockup of what is expected to be the workflow for Apple's Assistant technology:


Apple will be launching the new iPhone tomorrow, October 4th, and is believed to be launching this Assistant software as well.

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
maxresdefault

The MacRumors Show: iPhone 17's 'Awe Dropping' Accessories

Friday August 29, 2025 8:12 am PDT by
Following the announcement of Apple's upcoming "Awe dropping" event, on this week's episode of The MacRumors Show we talk through all of the new accessories rumored to debut alongside the iPhone 17 lineup. Subscribe to The MacRumors Show YouTube channel for more videos We take a closer look at Apple's invite for "Awe dropping;" the design could hint at the iPhone 17's new thermal system with ...

Top Rated Comments

HarryKeogh Avatar
182 months ago
But how will this technology assist people in their consumption of Internet porn?
Score: 32 Votes (Like | Disagree)
arn Avatar
182 months ago
I wont use Assistant anywhere but home, IMO, I'd find it disturbing and awkward to use in public.

car?

arn
Score: 26 Votes (Like | Disagree)
crisss1205 Avatar
182 months ago
I wont use Assistant anywhere but home, IMO, I'd find it disturbing and awkward to use in public.

I feel this will provide a huge benefit to the blind community or people with special needs. I feel like Apple is going to play a video tomorrow that will make us all cry.
Score: 21 Votes (Like | Disagree)
TennisandMusic Avatar
182 months ago
So we've now reached the day where people will talk to their phones, but text other humans.
Score: 14 Votes (Like | Disagree)
kinesin Avatar
182 months ago
Are they going to be pushing this speech stuff so much that:

iphone 4 = base model
iphone 4s = s for Speech, not speed this time.
Score: 11 Votes (Like | Disagree)
iSee Avatar
182 months ago
Many iterations ahead...

Well, I do hope so.
But it's not like this guy is an unbiased observer. What would we expect him to say: "Oh, that stuff we were working on? Yeah, pretty much run-of-the-mill."
Score: 11 Votes (Like | Disagree)