iPhone 4S Launch Breaks Sprint's One Day Sales Record

sprintThe iPhone 4 and iPhone 4S broke the "device family" one-day sales record today, according to the company. The milestone was breached by 1pm Eastern.

Sprint didn't break out sales totals for the iPhone, but Sprint's product chief said today was the company's "best ever day of sales in retail, web and telesales for a device family in Sprint history." Sprint attributes the strong sales to their "truly unlimited" data plan.

Sprint is the only U.S. carrier to offer unlimited data to new customers. Earlier today Moody's downgraded Sprint's credit rating "citing impacts on the wireless carrier's liquidity and leverage from its decision to invest in its own fourth-generation network assets and the expected phase-out of its failed partnership with Clearwire Corp." according to the WSJ.

This is first time that Sprint has carried the iPhone line. The iPhone was originally an AT&T exclusive in the U.S. and only expanded to Verizon in early 2011. Sprint is now one of three mobile carriers to offer the iPhone in the U.S.

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
maxresdefault

The MacRumors Show: iPhone 17's 'Awe Dropping' Accessories

Friday August 29, 2025 8:12 am PDT by
Following the announcement of Apple's upcoming "Awe dropping" event, on this week's episode of The MacRumors Show we talk through all of the new accessories rumored to debut alongside the iPhone 17 lineup. Subscribe to The MacRumors Show YouTube channel for more videos We take a closer look at Apple's invite for "Awe dropping;" the design could hint at the iPhone 17's new thermal system with ...

Top Rated Comments

*LTD* Avatar
181 months ago
The phone that saved Sprint.
Score: 12 Votes (Like | Disagree)
mbrannon47 Avatar
181 months ago
The article says "expanded to Verizon earlier in 2010" ...I think you mean 2011!
Score: 10 Votes (Like | Disagree)
msimpson Avatar
181 months ago
These are not the Droids you are looking for...

May the force be with Sprint...
Score: 8 Votes (Like | Disagree)
Undecided Avatar
181 months ago
Hopefully the iPhone will help the little guy (Sprint) out. Competition is good, and we (the consumers) need a stronger Sprint to improve competition. Looks like they're on the right track abandoning Clearwire and going with LTE.

There are worse things a company could do than hitch a ride with Apple.
Score: 7 Votes (Like | Disagree)
dagamer34 Avatar
181 months ago
A stronger Sprint is good for competition.
Score: 6 Votes (Like | Disagree)
sk8ordie Avatar
181 months ago
If I wasn't already grandfathered into ATT unlimited (and corporate discount through employer) I would have switched to Sprint.

Finally glad iphones are reaching competitors. More competion = consumer win.
Score: 6 Votes (Like | Disagree)