U.S. Apple Stores are pulling overnight shifts to put up new displays and promo materials for the iPhone 4S launch. @ifostore is standing in line and shot the above photo where the staff is exchanging old iPhone 4 models with the new iPhone 4S.
Meanwhile, other parts of the world have already seen the iPhone 4S launch, and to massive crowds. Smh.com.au has a running update of the launch in Australia. Even 4 hours after the launch, the line to the Sydney store was described as "appalling" going half way down King Street.
The Japanese launch was hampered by registration slowdowns from Softbank, according to the Wall Street Journal:
The launch of the iPhone 4S in Japan was interrupted when Softbank – the main service provider for Apple products in the country—suffered a server glitch that temporarily suspended sales nationwide. A company spokesman said the servers were unable to process registration information.
Analysts are predicting weekend sales to top that of the iPhone 4 which sold 1.7 million units its opening weekend. Estimates range from 2 million to as high as 4 million.
In the U.S., Apple Stores will be opening at 8 a.m. local time to launch the iPhone 4S. Additionally, Verizon, AT&T, and Sprint stores will also be stocking the new device, but those retailers tend to get fewer units per store than Apple's stores. Gizmodo also notes that Radio Shack, Best Buy, Target and Sam's Club may have units, but your mileage may vary.
MacRumors forum members have been organizing meetups for the iPhone 4S launch in our dedicated forum.
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Monday September 1, 2025 4:35 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
Friday August 29, 2025 4:54 am PDT by Tim Hardwick
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
Another hint has surfaced that Apple is preparing to eliminate the physical SIM card tray from iPhones in more countries this year.
In particular, a source familiar with the matter has informed MacRumors that retail employees at Apple Authorized Resellers in the EU are required to complete a training course related to iPhones with eSIM support by Friday, September 5. There are 27 countries...
All those people who don't own credit cards or have access to the internet!? What sad times we live in. ;)
No, some of us are just young and like the experience. We don't all have to put on a tie and be at work at 9am. You only live once, so why no just live it up?
I'd love to go and be first in line one day for a launch, not to be the first to buy the new device, but just to go in and look around the store. Confuse everyone!
I'd love to go and be first in line one day for a launch, not to be the first to buy the new device, but just to go in and look around the store. Confuse everyone!
"What a lovely day to window shop at The Apple Store. Geez, it's crowded. I wonder why..."
I'm waiting in line at the Irvine Spectrum in California. I have about 8 people in front of me and I got here at 7pm. It is now 12:15am and there are many many people waiting behind me with tents, tv's and xBox 360's, yes I said an xBox!
I am having a great time doing Philosophy homework and talking to fellow Apple fans!
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
