As we'd previously reported, Apple appears to be preparing to unveil the new 5th Avenue Retail Store for Friday.
MacRumors reader Will submitted this photo which shows construction workers starting to remove part of the white covering from the store's new glass panes.
Apple's $6.6 million renovation started back in June and involved replacing the cube's 90 glass panels (Photo of old design) with a much simpler 15 glass panel design (Artist rendition).
Will reports that today they've torn away much of the white covering along the bottom of the store. This area remains hidden from the street level view due to the surrounding construction barriers. Workers have been power-washing the ground, presumably in preparation for the grand unveiling.
We'll post more photos as we get them, readers can submit photos to us via email.
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Friday August 29, 2025 4:54 am PDT by Tim Hardwick
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Following the announcement of Apple's upcoming "Awe dropping" event, on this week's episode of The MacRumors Show we talk through all of the new accessories rumored to debut alongside the iPhone 17 lineup.
Subscribe to The MacRumors Show YouTube channel for more videos
We take a closer look at Apple's invite for "Awe dropping;" the design could hint at the iPhone 17's new thermal system with ...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
Pardon my ignorance, but I presume the store is actually underground, and this is the "ground floor" ?
Having never been to the store, I no not of such things.
Apple is slipping with all of these products that have so many bugs, they need to stop wasting money on stores and start building better products
Yup, if they saved that $6.6 million then all those terrible Apple products that all those dopey people own would be perfect - just like all those perfect other brands.
Yup, those terrible products sure don't sell, and all those silly stores have nothing to do with the stock closing today at $403.07.
Yup, no money left over in Apple's coffers after spending all that money on those stores.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
