Apple Share Price Hits $600, Just One Month After Hitting $500

Apple's share price touched the $600 mark as trading opened this morning, just a month after reaching $500/share for the first time. The stock has, however, pulled back slightly since the open and now sits at $594.

The stock price has been on a tear ever since Apple reported blowout earnings for the first fiscal quarter of 2012, rising nearly $180/share, or close to 40%, in under two months.

aapl 600
At the end of February, Apple broke through the important psychological barrier of $500 billion in market capitalization. Apple is the most valuable publicly traded company in the world, worth nearly $560 billion, more than $150 billion higher than second-place ExxonMobil.

Apple is now within $50 billion of claiming the "most valuable publicly traded company ever" title. According to the S&P, Microsoft had a peak market cap of $604 billion during the dot-com boom in December 1999. Adjusted for inflation, Microsoft was worth $813.42 billion in January 2012 dollars at its peak, and Apple would have to reach $873/share to surpass that total.

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
maxresdefault

The MacRumors Show: iPhone 17's 'Awe Dropping' Accessories

Friday August 29, 2025 8:12 am PDT by
Following the announcement of Apple's upcoming "Awe dropping" event, on this week's episode of The MacRumors Show we talk through all of the new accessories rumored to debut alongside the iPhone 17 lineup. Subscribe to The MacRumors Show YouTube channel for more videos We take a closer look at Apple's invite for "Awe dropping;" the design could hint at the iPhone 17's new thermal system with ...

Top Rated Comments

bbeagle Avatar
176 months ago
What goes up must come down.

A company's value has nothing to do with gravity.
Score: 49 Votes (Like | Disagree)
AJayAgliolio Avatar
176 months ago
Wow, imagine how rich Forrest Gump would be today with all his Apple stock... :P
Score: 19 Votes (Like | Disagree)
Avatar74 Avatar
176 months ago
I'm still kicking myself for not buying stock when it was less than $200 ... :mad:
It's as I told a close friend yesterday, buying AAPL is not an investment strategy. There are two important words there: "investment" and "strategy".

Investment requires active research, and making decisions not based on speculative plays but a sound analysis of the value of the asset being acquired. Hearing about a company as ubiquitous as Apple and then jumping on board on the assumption that it'll keep going up (remember the housing market?) is not investing.

If all of Apple's enterprise were struck by a meteor tomorrow and wiped off the face of the planet, would the average Apple speculator be well insulated from that catastrophe in the rest of their portfolio. Would their "sit and presume infinite growth" tack work with the broader market?

If the answer to questions like these is "no" then whatever else you want to call it, it's not investing, and it's not a strategy.

Spend less time beating yourself up for "shoulda, woulda, coulda" on a company that could have just as easily gone the other way... and start beefing up your knowledge of investing, and insulate yourself against potential catastrophic loss. THAT, and not consistent huge wins, is what will growth your wealth tremendously in the long term.

Chasing unsustainable returns is a sure fire way to expose your principal to risk of loss... and that kind of loss compounds over time. I don't miss the AAPL boat because I have much more stable long term investments that are actually providing pretty stellar returns, very close to Apple's.... but without the volatility of the umpteen zillion speculators who are all sitting and hoping with their eyes closed and ears shut.

I'm not saying that Apple will do terribly, but Apple's book value is well below 600 dollars per share. So the difference is owing entirely to speculation on where they will go in the future. That works perfectly as long as Apple keeps producing double digit growth infinitely... but its the "infinitely" part that is a statistical impossibility. Growth rates have to shrink at that scale because a) Apple is gaining share of wallet much faster than the number of wallets or size of wallets is increasing, and b) Apple has to produce exponentially more marginal revenue each quarter just to maintain the same growth rate mathematically.

And then there's the Steve factor... any time a business's image and success are so inextricably tied to an iconic figure you cannot top that. No one will ever take the reins of Apple with a greater vested interest than Steve had. No visionary of Steve's caliber will prefer to work for Apple over starting his own company.

A shrewd investor is like a good hockey player... skate to where the puck is going next, not to where it is now.
Score: 13 Votes (Like | Disagree)
r.j.s Avatar
176 months ago
I'm still kicking myself for not buying stock when it was less than $200 ... :mad:
Score: 10 Votes (Like | Disagree)
basesloaded190 Avatar
176 months ago
Anyone got a time machine? Would love to go back a few years...

Yeah to 1975 to meet Steve and become an original investor in the company.
Score: 9 Votes (Like | Disagree)
Stetrain Avatar
176 months ago
Imagine how high it would be if the iPad 3 hadn't been so disappointing :rolleyes:
Score: 8 Votes (Like | Disagree)