With Apple's Worldwide Developers Conference (WWDC) set to kick off in San Francisco with a highly-anticipated keynote at 10:00 AM Pacific Time, it's time for us to set the stage with final details on the latest rumors and coverage information.
Covered banner outside keynote hall (Source: @saschasegan)
Coverage
MacRumors will be offering live text and photo updates from the keynote through MacRumorsLive.com (Transcription is being handled by @hodapp). The main MacRumors.com page will automatically redirect to MacRumorsLive as we get closer to the event, so stay tuned here. We will also be providing Twitter updates through our @MacRumorsLive account. Separate news stories regarding the event announcements will go out through our @MacRumors account.
As is routine for major Apple product announcements, the Apple online store has already been down for several hours and will almost certainly remain down until the conclusion of the keynote.
MacRumors forum members interested in a "spoiler-free" environment to wait for the full keynote video to become available can follow the thread associated with our dedicated article. A direct link to the official keynote video will be posted there when it becomes available.
9to5Mac now reports that Apple will be introducing an "iPad Smart Case" available in six colors: dark gray, light gray, pink, green, blue, and red. These appear to the accessories that were initially thought to be new iPod shuffle models in a leaked part number list. iLounge had claimed that an enhanced Smart Cover was in the works earlier this year, but it did not appear alongside the third-generation iPad.
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors.
According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
Tuesday September 2, 2025 1:50 pm PDT by Joe Rossignol
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices.
Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac:
Model
Starting Price
Model
Starting Price
Change
iPhone 16
$799
iPhone 17
...
Thursday September 4, 2025 7:38 am PDT by Tim Hardwick
We're only days away from Apple's "Awe dropping" fall event scheduled to take place on Tuesday, September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023.
By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Thursday September 4, 2025 2:54 am PDT by Tim Hardwick
Apple's upcoming iPhone 17 Air will have a $1,099 starting price providing 256GB of base storage and will max out at $1,499 with a 1TB option, according to the latest TrendForce report.
Apple will offer three price/storage tiers for the all-new ultra-thin iPhone 17 model, which replaces last year's iPhone 16 Plus in the lineup. Here's how TrendForce sees them breaking down:
256GB — $1099...
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
