Apple Applies for '.apple' Domain Name Suffix
As noted by the Associated Press, the Internet Corporation for Assigned Names and Numbers (ICANN) has published a list of nearly 2,000 applications it has received as part of an expansion of the domain naming system that is planned to add new suffixes, including some based on brands to allow companies to simplify URLs for their sites and enhance their branding.
Apple is included in the list, having paid the $185,000 application fee to request the ".apple" suffix, although it is unclear whether Apple plans to make high-profile use of the new suffix or if its application is primarily for defensive purposes to prevent another company from taking it.
If approved, the new suffixes would rival ".com" and about 300 others now in use. Companies would be able to create separate websites and separate addresses for each of their products and brands, even as they keep their existing ".com" name. Businesses that joined the Internet late, and found desirable ".com" names taken, would have alternatives.
Apple is the only company to request the .apple suffix, while others such as .app, .shop, and .web have seen multiple applicants vying for the rights. Google, Microsoft, and Amazon are also active participants in the application process, with each of them seeking to secure a number of suffixes related to their businesses.
Should Apple's application be approved, Internet users could find themselves accessing product pages for the iPhone and iPad at iphone.apple and ipad.apple respectively, simplifying advertising and making the URLs shorter and easier to remember.
Popular Stories
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
