Apple Running New Celebrity Television Ad Featuring Martin Scorsese

Apple has released a new television ad featuring the iPhone 4S and Siri, featuring legendary film director Martin Scorsese. The director uses Siri to reschedule appointments, find where a friend is, and see how traffic is in Manhattan.

Scorsese: What's my day look like?

Siri: Another busy day today.

Scorsese: Are you serious?

Siri: Yes, I'm not allowed to be frivolous.

Scorsese: Ah, OK. Move my 4 o'clock today to tomorrow. Change my 11AM to 2.

Siri: OK, Marty. I scheduled it for today.

Scorsese: Is that Rick? Where's Rick?

Siri: Here's Rick.

Scorsese: Oh, no that's not Rick. Now, how's the traffic headed downtown?

Siri: Here's the traffic.

Scorsese: Oh, it's terrible, terrible. Driver, driver, cut across. Cut across. We'll never make it downtown this way. I like you Siri, you're going places.

Siri: I'll try to remember that.

The ad is the fourth in Apple's series of celebrity television ads featuring celebrities using the technology. Prior ads have seen actors Samuel L. Jackson, John Malkovich, and Zooey Deschanel using Siri.

Thanks Sean!

Popular Stories

iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

New iPhone 17 Pro Details: Brighter Display, Best Battery Life, and More

Wednesday September 3, 2025 5:33 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors. According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 and iPhone 17 Pro Prices Estimated Ahead of Apple Event Next Week

Tuesday September 2, 2025 1:50 pm PDT by
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices. Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac: Model Starting Price Model Starting Price Change iPhone 16 $799 iPhone 17 ...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
iPhone 17 Pro on Desk Centered 1

Survey: Nearly 70% of Users Plan to Upgrade to iPhone 17

Monday September 1, 2025 8:24 am PDT by
A new survey has found that nearly seven in ten iPhone owners in the United States plan to upgrade to an iPhone 17 model, signaling strong demand ahead of Apple's expected unveiling of the devices at its September 9 keynote. Smartphone price comparison platform SellCell surveyed over 2,000 U.S.-based iPhone users in August to assess upgrade interest and brand loyalty before Apple's event....

Top Rated Comments

samcraig Avatar
171 months ago
"Sequences shortened. Like, really really shortened."

It's obviously not the Scorsese Director's Cut. That commercial would have been an hour.
Score: 26 Votes (Like | Disagree)
jnc Avatar
171 months ago
"Sequences shortened. Like, really really shortened."
Score: 23 Votes (Like | Disagree)
Macman45 Avatar
171 months ago
If only siri actually DID work that way....It's a feature I very rarely use now..It's so crippled in the UK that it's pointless.

Hopefully, the extended coverage promised for IOS6 will actually make it useful. Funny ad though!
Score: 16 Votes (Like | Disagree)
Timzer Avatar
171 months ago
These celeb/siri ads are really horrible. Especially knowing full well Siri doesn't work anywhere near as smoothly as portrayed in these ads. Just love how that little disclaimer "sequences shortened" flashes so quickly in ever so faded font. Borderline false advertising at best.
Score: 14 Votes (Like | Disagree)
Furifo Avatar
171 months ago
C'mon Apple, enough with the 4S ads!

Concentrate on getting that new iPhone you have in the pipeline in our hands ASAP! :D
Score: 13 Votes (Like | Disagree)
gaussianblur Avatar
171 months ago
though apple fanboy that i am, i must call foul on this one... as a NYC resident, I promise you... Siri in midtown Manhattan is completely useless, especially on AT&T... a more realistic commercial would have been filled with her saying "I'm really sorry about this..."
Score: 11 Votes (Like | Disagree)