The plethora of court cases between Apple and other companies over trademarks, design decisions, and patents have only occasionally offered anything of interest to the average observer. Today, however, The Verge has dug up a treasure trove of images of early iPhone and iPad prototypes.
Of particular note are multiple iterations of the iPad featuring different types of kickstands, what appears to be a 16:9 model with wide handles on either side, and an eight-sided iPhone with diagonal corners. Also of interest is a slim, sleek iPhone prototype labeled the N90. The N90 was widely believed to be the codename for the iPhone 4, and while this narrow device definitely bear some aesthetic similarities to Apple's glass-and-metal design, this variant appears to feature a much smaller screen.
One Sony-inspired design from 2006, which bears a "JONY" logo in honor of Apple chief designer Jonathan Ive, looks strikingly similar to the iPhone 4 that debuted years later.
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Friday August 29, 2025 4:54 am PDT by Tim Hardwick
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Monday September 1, 2025 4:35 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
I can imagine Jony Ive's voice as he introduces that prototype: "Until now, people have—albeit inadvertently—associated octagons with authority and restriction. But what we've done is almost mentally rebrand the octagon as something that is really wonderful and liberating. And the end result is practically cathartic."
(I photoshopped/rendered something from this image (http://4.bp.blogspot.com/--yWxs0pVTko/Tck-d4TzGdI/AAAAAAAAAGw/wkfmG_TjIh8/s320/Jonathan+Ive.jpg) to really drive the point home)
So even when Apple blatantly copies Sony, that is all fine and dandy, but when Sammy was apparently "inspired" by Apple, a court case is immediately started... Ok, then....
"Blatantly copies"?
Did you read the article?
The design was made by Apple, not Sony, they just decided to put a Sony logo on the concept image to imagine what a nice looking Sony phone would look like. It was just Jony Ive having a little fun, those were not meant to be publicly shown originally.
So even when Apple blatantly copies Sony, that is all fine and dandy, but when Sammy was apparently "inspired" by Apple, a court case is immediately started... Ok, then....
So even when Apple blatantly copies Sony, that is all fine and dandy, but when Sammy was apparently "inspired" by Apple, a court case is immediately started... Ok, then....
Copies Sony? Did you even read the article. It was Apple designer who made that, because they wanted to see what Sony phone might look like back in 2006. It was all part of research. It was inspired by Sony's design ethics, but that's not Sony's product. Read!
But "The iphone design is obvious!", so why on earth are there all these alternative design prototypes... I mean, it's not like they took a long time on working out the exact way a phone like this should look, because that would mean the design patent might be a valid use of the patent system. :rolleyes:
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
