Listings for Holiday Games and Apps Appear on Apple TV, Undoubtedly in Error

As noted by Mac OS Ken, a new "Holiday" content section has appeared buried in the iTunes Store on the Apple TV. Interestingly, the section contains numerous banners advertising apps and games, which are of course not currently compatible with the Apple TV.

apple tv holiday apps
The new content sections are not functional, as no listings appear when the various banners are selected with the Apple TV remote. The section can be found by navigating to Movies -> Genres -> Classics -> Holiday Music, Movies, and More.

The new listings are almost certainly an error, with banners for Apple's new Holiday section [iTunes Store] being served to the wrong device.

Steve Jobs had noted soon after the introduction of the second-generation Apple TV in September 2010 that an App Store for the iOS-based device could launch when the time is right. Such an effort would, however, require Apple to work with developers on tools for creating apps for the device, and there has been no sign of an effort on that front.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

New iPhone 17 Pro Details: Brighter Display, Best Battery Life, and More

Wednesday September 3, 2025 5:33 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors. According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 and iPhone 17 Pro Prices Estimated Ahead of Apple Event Next Week

Tuesday September 2, 2025 1:50 pm PDT by
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices. Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac: Model Starting Price Model Starting Price Change iPhone 16 $799 iPhone 17 ...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
iPhone 17 Pro on Desk Centered 1

Survey: Nearly 70% of Users Plan to Upgrade to iPhone 17

Monday September 1, 2025 8:24 am PDT by
A new survey has found that nearly seven in ten iPhone owners in the United States plan to upgrade to an iPhone 17 model, signaling strong demand ahead of Apple's expected unveiling of the devices at its September 9 keynote. Smartphone price comparison platform SellCell surveyed over 2,000 U.S.-based iPhone users in August to assess upgrade interest and brand loyalty before Apple's event....

Top Rated Comments

WildCowboy Avatar
166 months ago
Boooooh!

It's not often Macrumors builds up my hopes, and dashes them in the very same story!

I made sure to not let you get past the title without having them dashed. :)
Score: 12 Votes (Like | Disagree)
CrAkD Avatar
166 months ago
Apple TV with 64gb of storage. A6X graphics and a Bluetooth game controller + App Store = RIP console market.
Score: 10 Votes (Like | Disagree)
DJAKO Avatar
166 months ago
Very unlikely. People want to play more than Angry Birds on a console.
Ya, because games like GTA, Infinity Blade, EA Sports, Real Racing, etc aren't in the app store.
Score: 8 Votes (Like | Disagree)
roadbloc Avatar
166 months ago
Apple TV with 64gb of storage. A6X graphics and a Bluetooth game controller + App Store = RIP console market.

Very unlikely. People want to play more than Angry Birds on a console.
Score: 8 Votes (Like | Disagree)
Compile 'em all Avatar
166 months ago
An error....or is it :cool:
Score: 8 Votes (Like | Disagree)
Dorfdad Avatar
166 months ago
About time they get serious the gaming business is a billion dollar field.

THink for a second.

Apple TV with 16 / 32 / 64 gigs of storage 3 price points.
A6 Processor 1 gig ram

Free Apple Controller APP for iphone, itouch and ipad that works as a remote with the Apple TV. Apple TV can work like a Wii-U as well. Two players One on TV and one on the iPhone or iPad screen airplay synching.

A6 Processor 1 gig ram
Apps $0.99 through 19.99 (Killer feature)

Optional Bluetooth controller that is identical in layout and buttons to free app. So you can choice.

$149.99 for the Apple TV / Game console...
Activate with iCloud and allows you to stream / play your music while you game as well.

This would without a doubt make a major dent in the Game market...
Score: 6 Votes (Like | Disagree)