T-Mobile USA Launches iPhone, Rolls Out New TV Ad

In line with its launch previously announced launch plans, T-Mobile USA today officially launched the iPhone, offering the iPhone 5 nationwide and the iPhone 4S and 4 in markets where the devices are supported on its network. The T-Mobile iPhone is also available through Apple's online store at full price with interest-free financing offered through Barclaycard.

iphone_5_now_tmobile
TechCrunch notes that some T-Mobile retail stores are seeing small lines this morning as customers seek to purchase the device using under T-Mobile's new "Uncarrier" service plans which begin at $50/month with no contract. The business model separates the device and service costs, putting the full unsubsidized device cost onto a separate 24-month payment plan.

As noted by TmoNews, T-Mobile has also rolled out a new television ad for the iPhone, touting the pairing of the popular device with T-Mobile's network and service plans.

It's the phone that's revolutionizing phones. Make sure it's running on the carrier that's revolutionizing wireless. Introducing iPhone 5 on T-Mobile. With our advanced nationwide 4G network, and no more restrictive annual contracts required, only T-Mobile lets your iPhone 5 be as great as an iPhone 5.

Related Forum: iPhone

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...

Top Rated Comments

Tankmaze Avatar
162 months ago
no more restrictive annual contracts required

Welcome to the way it suppose to be, America.
Score: 7 Votes (Like | Disagree)
newyorksole Avatar
162 months ago
The ad sucks, but the iPhone being on more carriers doesn't.
Score: 7 Votes (Like | Disagree)
Roessnakhan Avatar
162 months ago
Glad T-Mobile has the iPhone now, but that's a really unimaginative ad and awkward use of Hendrix.
Score: 6 Votes (Like | Disagree)
FakeWozniak Avatar
162 months ago
I think my next iPhones will be with T-mobile
Score: 6 Votes (Like | Disagree)
Snowy_River Avatar
162 months ago
Preordered mine and my wife's. They'll get here on Tuesday. Looking forward to it... :D

The immortal words of Bill Gates: "640K is more memory than anyone will ever need" should teach you not to make assumptions about extra computing/data resources being unnecessary.
Check your sources. This is an apocryphal quote. What Gates actually said is that the move from 64K to 640K was planned to provide enough memory for ten years, but it ended up running out in six. Yes, he was surprised that 640K of memory wasn't enough, but it was a timeframe misjudgement, not a case of thinking it was all that would ever be needed.

Does anyone know if it's an unlocked iPhone or if they will they unlock immediately?

Since they are "financing" it, as opposed to "subsidising" it, you are technically paying full price, and so it should be an unlocked phone, no?
General rule, they'll unlock it once it's paid off. However, talking to a support person over the phone, I was told they'll consider special cases (i.e. traveling abroad) for early unlocking.

because im always gonna have service so i dont care about contracts
Uh, it's not quite as simple as that. Two cases:

First case (the one most people think about), you buy a phone and keep it 3 years before buying a new phone. In this case, if you accept the premise that the cost of TMo (plan + financed phone) is essentially the same as AT&T or Verizon (contract plan with subsidized phone), you save money for the year when you're not paying for the phone, or about $240.

Second case (the one that most people seem to overlook), you want to buy a new phone every year. With AT&T and Verizon, you have to pay full price for the new phone upfront. No options. Further, because your old phone is still within its contract period, they won't unlock it to make it easier for you to sell. So, it's a double lose situation. With TMo you can pay off your old phone, unlock it, then buy the new phone under finance and sell the old phone. Odds are that you'll make more off your old phone than the pay off cost, so you may net enough to cover the down payment on the new phone. Thus, your final cost is zero, and you've moved to upgrading your phone every year, instead of every other year.

Food for though...
Score: 3 Votes (Like | Disagree)
snarestud940 Avatar
162 months ago
Just bought the T-Mobile version, I'm still getting EDGE Speedswherever I used to have 3G with my old T-Mobile phone. Are we sure this has full 3G ?
Score: 3 Votes (Like | Disagree)