Surge in Apple's iOS 7 Usage Revealed in Web Traffic Stats

While websites and developers have been seeing low levels of hits from iOS 7 devices for several months, as of last week we noticed a significant surge in such hits in our own logs. The hits come from Apple's block of IP addresses, suggesting that the company may have rolled out a new phase of testing with its Worldwide Developers Conference (WWDC) just a month away.

ios7_macrumors_apple_may13

iOS 7 web traffic at macrumors.com coming from Apple

MacRumors is not the only site seeing significant increases in iOS 7 activity, as TechCrunch reports that mobile publishing company Onswipe has seen a similar spike coming from San Francisco and Cupertino.

Over the past week, Onswipe found a significant bump in the number of visits from iOS 7 iPhones and iPads, specifically located in both Cupertino and San Francisco. SF had the most iOS 7 visits, with 18.75 percent, and Cupertino accounted for 17.9 percent of the total. May 2 saw the highest iOS 7 traffic to date, representing 23 percent, or nearly a quarter, of all unique iOS visitors to Onswipe-enabled sites. Most were visiting from iPhones (75 percent), but iPads also represented a full quarter of visits.

Apple is expected to show off iOS 7, as well as OS X 10.9, at next month's WWDC, but a public release of iOS 7 is not expected until later in the year alongside new iPhone hardware.

We have not seen a similar spike in OS X 10.9 traffic coming from Apple in recent weeks, although that traffic has been slowly growing for a number of months now.

Related Forum: iOS 7

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
maxresdefault

The MacRumors Show: iPhone 17's 'Awe Dropping' Accessories

Friday August 29, 2025 8:12 am PDT by
Following the announcement of Apple's upcoming "Awe dropping" event, on this week's episode of The MacRumors Show we talk through all of the new accessories rumored to debut alongside the iPhone 17 lineup. Subscribe to The MacRumors Show YouTube channel for more videos We take a closer look at Apple's invite for "Awe dropping;" the design could hint at the iPhone 17's new thermal system with ...

Top Rated Comments

Chumburro2U Avatar
161 months ago
hmmm

So they are watching us watching them?
Score: 53 Votes (Like | Disagree)
Boomchukalaka Avatar
161 months ago
In several moments Samsung paid trolls will be posting all over this site how this as yet unreleased OS and the new hardware that it will run on aren't innovative any more, or meant for your mother, or not cool...:rolleyes:
Score: 26 Votes (Like | Disagree)
Spock Avatar
161 months ago
And after the iOS rundown, Tim Cook will come out and say it was all developed on the brand new Mac Pro were introducing today, wild cheers will roar.
Score: 16 Votes (Like | Disagree)
haruhiko Avatar
161 months ago
In several moments Samsung paid trolls will be posting all over this site how this as yet unreleased OS and the new hardware that it will run on aren't innovative any more, or meant for your mother, or not cool...:rolleyes:
Suddenly someone with a new account or an account from few years ago which never posted will come out and say how un-innovative and doomed and arrogant and closed and no-widgets Apple is, and how did he jump ship to the [brand] [full product name] and with the [full feature name], he is never going back to iOS. And the reason why s/he still cares so much to post flames in MacRumors is that despite his hate for Apple he ironically uses the newest MacBook Pro.
Score: 15 Votes (Like | Disagree)
Baklava Avatar
161 months ago
Leaked iOS 7 UI images please. :D
Score: 13 Votes (Like | Disagree)
ChazUK Avatar
161 months ago
Amazing....3* mentions of Samsung in a non-Samsung article and they're all negative towards Samsung.

Either Samsung are very clever in sneaking their name into non related Apple articles or their marketing is really working and getting to people.

*make that 4 mentions with this post.:p
Score: 12 Votes (Like | Disagree)