Intel Launches Haswell Processors Ahead of WWDC Mac Updates

haswell_chipIntel today officially announced the launch of its latest family of Core processors, formerly known as "Haswell". The new processors are making their way into a number of new computers, and are expected to be included in Apple's next-generation Macs, some of which are likely to make their debuts at next week's Worldwide Developers Conference (WWDC).

The new chips offer significant improvements in integrated graphics performance, as well as modest CPU performance improvements and a major effort toward increasing battery life in notebooks.

Delivering Intel's largest generation-over-generation gain in battery life enablement in company history, 4th generation Intel Core processors can bring an 50 percent improvement in battery life over the previous generation in active workloads when watching movies or surfing the Internet, and two to three times improvement in standby battery life. For some systems coming to market this year, over 9 hours of active use battery life or 10 to 13 days of standby with fresh data on a single charge is expected.

Ars Technica has been providing overviews of the new chips, beginning with the quad-core desktop and notebook chips that were unveiled over the weekend. That group included six Core i7 and six Core i5 chips for desktop machines, as well as ten varieties of Core i7 notebook chips.

All of the mobile parts being announced today belong to the i7 family and, like their desktop counterparts, they're all quad-core chips with Hyperthreading enabled. The differences here come in the suffixes: the MX and MQ parts (reversed from Ivy Bridge's QM and QX suffixes) come with the Intel HD 4600 GPU, while most of the HQ parts come with the faster Iris Pro 5200 GPU.

With today's announcement of dual-core Haswell chips highlighted by AnandTech, the picture for Apple's notebook lineup comes into more focus. Intel has emphasized mobile chips for this round of dual-core launches, a move that will likely see the chips showing in updated MacBook Airs and 13-inch MacBook Pros as soon as next week.

A notebook refresh is expected to be the hardware highlight of WWDC alongside previews of OS X 10.9 and iOS 7. The latest rumors suggest that Apple may even be able to slim down the 13-inch Retina MacBook Pro, which is currently slightly thicker than its 15-inch sibling. Less substantial tweaks are expected for the MacBook Air, although the move to Haswell should offer significant performance improvements in certain areas.

Related Roundups: MacBook Pro, MacBook Air
Related Forums: MacBook Pro, MacBook Air

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
maxresdefault

The MacRumors Show: iPhone 17's 'Awe Dropping' Accessories

Friday August 29, 2025 8:12 am PDT by
Following the announcement of Apple's upcoming "Awe dropping" event, on this week's episode of The MacRumors Show we talk through all of the new accessories rumored to debut alongside the iPhone 17 lineup. Subscribe to The MacRumors Show YouTube channel for more videos We take a closer look at Apple's invite for "Awe dropping;" the design could hint at the iPhone 17's new thermal system with ...

Top Rated Comments

Pentad Avatar
160 months ago
Can't wait for the Apple ARM version of the MacBooks

:rolleyes: Do you realize the disaster this would be?
Score: 14 Votes (Like | Disagree)
GREEN4U Avatar
160 months ago
Haswell is such an ugly name. It sounds like a high school principal or something.
Score: 10 Votes (Like | Disagree)
barkmonster Avatar
160 months ago
Can't wait for the Apple ARM version of the MacBooks

I can't really see any sense in them switching to proprietary chips significantly slower than Intel and designed as integrated CPU/GPUs for tablets and phones :-)
Score: 8 Votes (Like | Disagree)
TheHateMachine Avatar
160 months ago
Can't wait for the Apple ARM version of the MacBooks
Yea I cannot wait for under powered chips that will introduce a myriad of software compatibility issues for a small power advantage and to stick it to Intel.

:rolleyes:

The latest rumors suggest that Apple may even be able to slim down (https://www.macrumors.com/2013/06/02/slimmer-13-retina-macbook-pro-dual-mic-macbook-air-expected-at-wwdc/) the 13-inch Retina MacBook Pro, which is currently slightly thicker than its 15-inch sibling.
This is really stupid if this rumor is true. Instead of increasing battery longevity due to the decreased power draw, they might cut the battery down to make the laptop slimmer and have the current battery life?
Score: 7 Votes (Like | Disagree)
charlituna Avatar
160 months ago


PS i hope apple has been listening to their customers, bring us raw power as well as the magic of apple!
And RIP to stupidly overpriced upgrades to our MAC - like charging 200% on SSD is criminal!

After what 35 years, you expect Apple to start listening to customers.

Thanks for the laugh
Score: 5 Votes (Like | Disagree)
milo Avatar
160 months ago
Well then this news will not please you. Haswell will have nothing to do with the Mac Pro this year. If the Mac Pro is updated this year it would be with the Ivy Bridge Xeons when they are available.
Haswell (v3) is the generation after ivy bridge (v2, and ivy bridge xeons have been available for a while). In fact, if you click on the intel announcement, it actually mentions Xeon E3-1200 v3 as part of today's introduction.

The E5 needed for dual cpu Mac Pros is still a couple months off, but next week Apple could announce new MP with E5/dual versions shipping later but E3 quads shipping immediately.

The one downside to the new generation of chips is that so far they don't have a version of the single socket xeon that's more than four cores. Are those expected later? Or will people have to buy the dual versions even for single socket 6 (or more) core?
Score: 5 Votes (Like | Disagree)