Haswell-Based MacBook Airs See Minor Speed Boosts Alongside Battery Life Focus
With the introduction of its new Haswell-based MacBook Air models yesterday, Apple revealed a strong emphasis on battery life, pushing the rated operating time from five hours to nine hours on the 11-inch model and from seven hours to 12 hours on the 13-inch model.
Even with the focus on battery life, Apple was also able to bring some minor performance improvements, as seen in Geekbench 2 benchmarking results highlighted by Primate Labs. Overall, the new MacBook Air models performed 3-8% better than their previous-generation counterparts.
With Haswell, Intel's focus was on reducing power usage. Rather than improve performance by 25%, Intel improved performance by 10% while consuming 25% less power.
Apple then went a step further. Apple reduced power usage even more by selecting processors with lower frequencies. In the low-end Air, the frequency has been reduced to 1.3 GHz from 1.7 GHz, while in the high-end Air, the frequency has been reduced to 1.7 GHz from 2.0 GHz.
The new MacBook Air is available now through Apple's online store, although the company recommends waiting until tomorrow before trying to obtain one at any of its retail stores. Pricing begins at $999 for the 11-inch models, with the 13-inch models starting at $1099.
Popular Stories
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors.
According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices.
Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac:
Model
Starting Price
Model
Starting Price
Change
iPhone 16
$799
iPhone 17
...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
We're only days away from Apple's "Awe dropping" fall event scheduled to take place on Tuesday, September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023.
By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for...
