Aside from the "all-day" battery life that comes alongside the upgrade to Intel's Haswell processors in the new MacBook Air, one of the other major improvements is the adoption of PCIe-based flash storage for much faster performance. The new PCIe flash will also be coming to Apple's radically redesigned Mac Pro later this year, and undoubtedly other Macs as well.
Available in capacities up to 512GB, this next-generation flash storage is up to 9x faster than a traditional 5400-rpm notebook hard drive. And it’s up to 45 percent faster than the flash storage in the previous-generation MacBook Air. So when you flip open MacBook Air, it’s ready to go right away. Even after a month in standby mode, the screen springs to life.
AnandTech has taken a closer look at flash storage performance and other benchmarks in the new MacBook Air, finding that read/write speeds are approaching 800 MB/s.
The drive in my system uses a Samsung controller, although I've heard that SanDisk will have a PCIe solution for Apple as well. A quick run through Quick Bench reveals peak sequential read/write performance of nearly 800MB/s.
This is a pretty big deal, as it is probably the first step towards PCIe storage in a mainstream consumer device that we've seen.
Beyond battery life and flash storage enhancements and the shift to Haswell, Apple's new MacBook Air brings several other enhancements as well, including faster 802.11ac Wi-Fi and dual microphones for reducing background noise.
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Monday September 1, 2025 4:35 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
Friday August 29, 2025 4:54 am PDT by Tim Hardwick
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
Another hint has surfaced that Apple is preparing to eliminate the physical SIM card tray from iPhones in more countries this year.
In particular, a source familiar with the matter has informed MacRumors that retail employees at Apple Authorized Resellers in the EU are required to complete a training course related to iPhones with eSIM support by Friday, September 5. There are 27 countries...
I disagree with complaints out there that the MBA upgrades were optimized primarily for battery life, and not performance. As an example, the clock speeds were lowered to further extend battery life - keeping Geekbench performance roughly on par with last year's machines rather than providing the standard 20% improvement.
For one thing, this new Flash architecture isn't something to sneeze at.
But more importantly, I bet you anything the rMBP's are where they will look more to performance. Which only makes sense, as it would continue differentiating the two lines.
And if that's the case, going all-in for battery life is the right decision for their consumer-grade notebooks.
As an aside - 9to5mac anecdotally reports double the battery life on a 2008 MBP running Mavericks. Imagine combining those OS gains with the new Haswell machines!!!
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
Aside from the "all-day" battery life that comes alongside the upgrade to Intel's Haswell processors in the new MacBook Air, one of the other major improvements is the adoption of PCIe-based flash storage for much faster performance. The new PCIe flash will also be coming to Apple's radically redesigned Mac Pro later this year, and undoubtedly other Macs as well.
