In iOS 7, Apple has included a new Notification Center feature called Today, which the company says is designed to provide users with the day's events at a glance, including information like birthdays, weather details, and traffic reports.
We've unearthed additional details about how Today works, including how Apple gathers information to provide traffic details on frequently traveled routes. In the location settings section of iOS 7, there’s a new feature called "Frequent Locations," which Apple says "suggests locations of interest based on historical location usage."
Frequent Locations stores information about locations that have been visited multiple times and it appears to pair with another "Traffic" setting to provide commute details on locations a user visits on a regular basis, as seen in the screenshot below. It is unclear, however, if these traffic notifications appear based on the time of day. For example, they could appear only during a morning or evening commute to work.
Users have found other interesting items in the 'Today' panel, including a suggestion of an early bedtime for an upcoming busy day.
It appears that location settings in iOS 7 have a wide range of capabilities, which could see the Notification Center including even more detailed information as iOS 7 evolves. In a report earlier today, The Next Web estimated that iOS 7 would see a number of design changes before being released this fall. We have additional details on iOS 7, including major changes, small updates, and new APIs.
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors.
According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
Tuesday September 2, 2025 1:50 pm PDT by Joe Rossignol
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices.
Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac:
Model
Starting Price
Model
Starting Price
Change
iPhone 16
$799
iPhone 17
...
Thursday September 4, 2025 7:38 am PDT by Tim Hardwick
We're only days away from Apple's "Awe dropping" fall event scheduled to take place on Tuesday, September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023.
By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Thursday September 4, 2025 2:54 am PDT by Tim Hardwick
Apple's upcoming iPhone 17 Air will have a $1,099 starting price providing 256GB of base storage and will max out at $1,499 with a 1TB option, according to the latest TrendForce report.
Apple will offer three price/storage tiers for the all-new ultra-thin iPhone 17 model, which replaces last year's iPhone 16 Plus in the lineup. Here's how TrendForce sees them breaking down:
256GB — $1099...
You mean that it is a perfect rebrand of Google Now... right?
It seems from now onwards we don't need to guess any rumour for future updates... just list the most popular ones after each new version... and there you go, implemented in the next innovative, amazing, incredible, phenomenal, never seen before iOS
hopefully this "borrowing of idea" will finally end the ..."Google, Samsung, Android, etc, etc, copied/stole from Apple/iOS garbage...
so when everyone else does it is stealing, copying...etc - but when it is Apple we need to use "competitor"
I guess the dumbing down of Apple by iOS is almost complete.
Can we please put an end to this nonsense? I'm so tired of having to read through dozens of "who stole what from whom" posts. Apple innovates. Google innovates. Google Now was innovative. Today innovates on top of Now. You're not going to win this argument. Nobody is. Can we stop?
This argument doesn't even belong in this thread. If the thread was "Apple wins innovation award for Today feature", then you'd have a beef. It's not. This thread is about including traffic information in a feature that is similar to one provided by Google. Most people don't really care where the good ideas come from-- they just want to benefit from as many as possible. If you're carrying in a grudge from another thread, please just quote this article in that thread and continue your argument there.
If you're going to come into an Apple oriented forum and complain about a perceived bias in language, you're going to get laughed at for expecting anything different. If you're going to complain that an Apple marketing person keeps marketing Apple as innovative, you're going to get laughed at for expecting anything different. If you think you're going to change the behavior of Apple marketing by posting to a forum, you're going to get laughed at for trying. If you think you're going to make Apple fans change their language by shouting into the wind you're going to get laughed at for trying.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
