Tim Cook Sends Email Highlighting iPhone 5s, iPhone 5c and iOS 7 to Employees

After announcing the new iPhone 5s and iPhone 5c this morning, Tim Cook sent an email about the new products to Apple employees, reports 9to5Mac.

The email focuses primarily on the new features coming with iOS 7, and details some of the components of the iPhone 5s and the iPhone 5c. iOS 7 has been engineered with "deep integration" for both of Apple's upcoming phones.

iphone_5s_5c

Team:

Today is an important day for Apple. Many of you and your coworkers have been hard at work developing the new iPhone 5s and iPhone 5c, which are the result of incredible collaboration between hardware and software which only Apple can deliver. In the weeks and months to come, especially as we approach the holidays, our Retail teams will help millions of customers experience these amazing products for the first time. We are also thrilled to be launching iOS 7 next Wednesday.

In addition to the stunning new user interface you saw previewed at WWDC, iOS 7 has been engineered with deep integration with both iPhone 5s and 5c including advanced 64-bit technologies in iPhone 5s. iOS 7 will ship with iTunes Radio, our free Internet radio service, and we are making our mobile iLife and iWork apps available as free downloads for anyone who buys a new iOS device so they can do amazing things with their photos, videos, documents, spreadsheets and presentations.

We made these announcements in Town Hall here in Cupertino this morning. It is a small venue which limits our ability to show the keynote live across campus and to other locations as we like to do. The event is now available to stream on apple.com, so I hope you will take time to watch it. We've also posted a Q&A with Greg Joswiak on AppleWeb about the new products and the work behind them. I hope you are as excited about the new iPhone lineup as I am. Our teams do an incredible job taking complex, cutting-edge technology and making it simple for our customers. That's something everyone at Apple can be proud of.

Cook's email clarifies that iWork and iLife will be free only with newly purchased devices and encourages Apple employees to watch the event stream on Apple.com. Cook also notes that the company has posted an internal Q&A with Apple VP of iPod, iPhone, and iOS Worldwide Marketing Greg Joswiak, which includes information about the new products and the manufacturing behind them.

Apple's iPhone 5s and iPhone 5c will be released on September 20, with pre-orders beginning on September 13 for the 5c. iOS 7 is set to be released on September 18.

Update: 9to5Mac posted a copy of the Q&A session with Greg Joswiak, which focuses on innovation at Apple and the features found in Apple's newest iPhones.

Related Forum: iPhone

Popular Stories

iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

New iPhone 17 Pro Details: Brighter Display, Best Battery Life, and More

Wednesday September 3, 2025 5:33 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors. According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 and iPhone 17 Pro Prices Estimated Ahead of Apple Event Next Week

Tuesday September 2, 2025 1:50 pm PDT by
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices. Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac: Model Starting Price Model Starting Price Change iPhone 16 $799 iPhone 17 ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3 Coming Next Week: Eight Reasons to Upgrade

Thursday September 4, 2025 7:38 am PDT by
We're only days away from Apple's "Awe dropping" fall event scheduled to take place on Tuesday, September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023. By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 AIR Loud Feature

iPhone 17 Air Could Start at $1,099 With 256GB Storage, 1TB for $1,499

Thursday September 4, 2025 2:54 am PDT by
Apple's upcoming iPhone 17 Air will have a $1,099 starting price providing 256GB of base storage and will max out at $1,499 with a 1TB option, according to the latest TrendForce report. Apple will offer three price/storage tiers for the all-new ultra-thin iPhone 17 model, which replaces last year's iPhone 16 Plus in the lineup. Here's how TrendForce sees them breaking down: 256GB — $1099...

Top Rated Comments

KylePowers Avatar
156 months ago
aka the hugest scam
"You keep using that word, I do not think it means what you think it means"
Score: 21 Votes (Like | Disagree)
Macomatic Avatar
156 months ago
Apple is adrift

What a huge disappointment today's launch was. SJ must be spinning in his grave about how far mighty Apple has fallen.

What would have stunned the market and made customers happy would have been a new iPhone with a 4.7" IGZO screen. Instead we got the same screen wrapped in crayola colored plastic. The door is wide open now for the competition to be the first to launch IGZO because it will be a year before the iPhone 6 comes out. And Apple will be playing catch up instead of leading.

Apple also needs to replace iTunes with something better for moving files into and out of the iPhone. I know people who moved to Android because they were frustrated with iTunes. With Samsung, for instance, you can put files on an SD card and drop it into the phone.

Elvis Costello should have played "Less Than Zero" as this year's Apple theme song.
Score: 19 Votes (Like | Disagree)
Born Again Avatar
156 months ago
Any bros in here getting the gold?

And do you lift?
Score: 15 Votes (Like | Disagree)
Mazeman Avatar
156 months ago
Why is it that when Cook says "incredible" I no longer believe it.

With Jobs, it meant something. With Cook, it seems insincere.
Score: 14 Votes (Like | Disagree)
jvmxtra Avatar
156 months ago
I am having a hard time wrapping my head around the 5c's price.. seriously? ?? Does anyone understand this?
Score: 10 Votes (Like | Disagree)
SpectatorHere Avatar
156 months ago
Some thoughts...

I think the "s" this year was going to be security, but then NSA news drip made that a no-go. I think the finger print sensor was going to be THE big deal, but probably bombed in focus group tests.

The move to colors is smart.

Keeping the same size and form factor is incredibly bad news--if entirely expected, as well. Apple is NOT ok and you can ask any teenager to confirm. The iPhone 5 has been a disaster for the company, despite what Apple is claiming publicly. Note the iPhone 5 release and go do a historic chart of Apple's stock price if you want some support for this claim. iPhone 5 is not solely to blame, but a bland and boring flagship product caused many people to lose their interest in Apple as a company. The 5s just confirms suspicions all the more. No edginess, no innovation, and fear of risk taking. Apple needed a bigger phone last year, and they desperately need one today.

iOS 7 looks like it's meant for teenage girls, so I'm not excited personally, but maybe the playful exuberance will hold some people's interest.

Over the last few years Apple has stopped giving a fark. They're run by super wealthy people who care more about securing a revenue stream than shipping an amazing product.
Score: 8 Votes (Like | Disagree)