At its September 10 iPhone event, Apple provided multiple publications with iPhones running iOS 7. The embargo has now lifted on review posts, so we have gathered some relevant excerpts from each site in order to highlight general release reactions to Apple's new operating system.

Ios7
Jim Dalrymple, The Loop

iOS 7 isn’t a big change functionally from what we’re all used to with iOS 6. Apple kept most of things we know about how to use the operating system and integrated them with the design.

Of course, that is the big change with the new iOS—the look and feel are newer, some would say flatter. While we were all a bit shocked with the look when it was first introduced, it doesn’t take long to adapt. In fact, there are many things I like better.

David Pogue, The New York Times

The complete absence of graphic embellishments makes it especially utilitarian — in both senses of the word. That’s good, because whatever button or function you need is easier to find; it’s bad, because, well, it can look a little boring.

Then again, the new look is primarily visible at the Home screen, where a jarringly different color palette greets you on the Apple app icons, and on the options screen. The rest of the time, you’ll be using your regular apps, many of which will look no different than before.

Darrell Etherington, TechCrunch

The recommendations iTunes Radio serves up based on genres and artists I like were very (frighteningly?) accurate, and that makes for a thoroughly enjoyable lean-back listening experience. I’m still an Rdio fan when it comes to streaming music services, and their new personalized radio stations are also impressive, but Apple will provide everything most users need in custom Internet radio with this new feature, which is also available in an upcoming iTunes update on the desktop.

Walt Mossberg, AllThingsD

Its new look, new user interface and new functions represent the biggest overhaul to the iPhone's core software since the original model launched in 2007. Nearly everything has been improved, including multi-tasking, notifications, access to common controls, email, Web browsing and Siri. Like any big change, it's a shock at first, but I have come to like it and consider it a step forward, despite a few issues.

Other Reviews

Ed Baig, USA Today
Stuart Miles, Pocket-Lint
Myriam Joire, Engadget

iOS 7 will be released to the public tomorrow.

Related Forum: iOS 7

Top Rated Comments

sbailey4 Avatar
156 months ago
Design and no major functionality changes, that's Ive.

Wow have you even seen it? Notifications-completely different, control panel-completely new, multitasking-completely different, iTunes radio-completely new, photo albums-completely different just to name a handful. So not just new design/icons. But yes new design too now that you mention it. Just sayin Luke.
Score: 21 Votes (Like | Disagree)
unobtainium Avatar
156 months ago
I didn't appreciate what a big step forward iOS 7 was until I restored to iOS 6 for a while. Not only are settings much more easily accessed in iOS 7, the whole OS just feels and LOOKS so much more modern.
Score: 14 Votes (Like | Disagree)
lincolntran Avatar
156 months ago
I've been using it since dp1. iOS 6 looks so dated now. The more I use it, the more I like it.
Score: 10 Votes (Like | Disagree)
Aluminum213 Avatar
156 months ago
Everything improved? Lol


They obviously haven't updated their iPad
Score: 8 Votes (Like | Disagree)
attila Avatar
156 months ago
"You'll get used to it" is a really bad excuse! Apple designs used to awe by its first impression.
Score: 5 Votes (Like | Disagree)
nagromme Avatar
156 months ago
I wonder if any reviewers (or trolls) will pretend WWDC wasn't packed with thousands of meaty under-the-hood improvements, which will show up to the user as app functionality?

A review of the looks and UI alone is half a review.
Score: 4 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 and iPhone 17 Pro Prices Estimated Ahead of Apple Event Next Week

Tuesday September 2, 2025 1:50 pm PDT by
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices. Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac: Model Starting Price Model Starting Price Change iPhone 16 $799 iPhone 17 ...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

New iPhone 17 Pro Details: Brighter Display, Best Battery Life, and More

Wednesday September 3, 2025 5:33 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors. According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...