For their upcoming Sotheby's charity auction to benefit Product (RED), Apple senior vice president of design Jony Ive and designer Marc Newson have created a one-of-a-kind Mac Pro, featuring the new Mac Pro's radical cylindrical design with a shiny red finish that matches the style of other Product (RED) items produced by Apple.
On the auction site, the Mac Pro value is listed at $40,000 to $60,000, and like the rest of the custom-designed products, it will be auctioned off on November 23. It is unclear whether the Mac Pro will be available to the buyer at that date, as Apple has announced that it will officially launch the Mac Pro to consumers in December.
The specs of the red Mac Pro are not listed on the auction site, but Apple's Mac Pros start at $2,999 and come in several different configurations. The entry-level version includes a 3.7 Ghz quad-core Intel Xeon E5 processor, dual AMD FirePro D300 GPUs, 12 GB of memory, and 256 GB of PCIe-based flash storage.
The higher-end 3.5 Ghz 6-core version with 16 GB of memory will starts at $3,999, and additional configure-to-order options offer 8-core or 12-core Xeon E5 processors, AMD FirePro D700 GPUs, up to 64 GB of memory and up to 1 TB of flash storage.
Ive and Newson have also collaborated on a number of other products, including a one-of-a-kind Leica camera, an aluminum desk, and solid gold Apple EarPods. Proceeds from the auction will go to Product (RED), a longtime Apple partner. Apple has raised more than $65 million for the charity since 2006.
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Friday August 29, 2025 4:54 am PDT by Tim Hardwick
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Following the announcement of Apple's upcoming "Awe dropping" event, on this week's episode of The MacRumors Show we talk through all of the new accessories rumored to debut alongside the iPhone 17 lineup.
Subscribe to The MacRumors Show YouTube channel for more videos
We take a closer look at Apple's invite for "Awe dropping;" the design could hint at the iPhone 17's new thermal system with ...
Did he really create this one-off? I mean, he just took the mac pro and made it red, it's not like he went and customized the hardware in any way beyond the paint job.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
