Apple is sending a set of Mac Pro posters to select journalists, according to TechCrunch. Writers at CNET, Dallas Morning News and TidBITS have all received copies of the posters, which feature images of the Mac Pro's radical cylindrical design along with the following message:
It's the computer we were insane to build. The one that turns conventional thinking on its head, then kicks the living $#&% out of it. We challenged all our assumptions. Abandoned our preconceptions. And blew away limitation after limitation. This is the new Mac Pro. It's like no Mac we've created before. And we can't wait to see what you create with it.
Images courtesy of TidBITS' Jeff Carlson
Apple on occasion sends promotional materials to members of the press. Earlier this year, the company gave select journalists gift cards featuring 100 handpicked songs to celebrate the company's 10th iTunes anniversary and Apple also sent out a 5th anniversary App Store poster as well.
First announced in June, Apple's redesigned Mac Pro starts at $2,999 and comes in several different configurations. The entry-level version includes a 3.7 Ghz quad-core Intel Xeon E5 processor, dual AMD FirePro D300 GPUs, 12 GB of memory, and 256 GB of PCIe-based flash storage.
With configure-to-order options, the Mac Pro can be customized with an 8-core or 12-core Xeon E5 processor, FirePro D700 GPUs, up to 64 GB of memory, and up to 1 TB of flash storage. While Apple has yet to provide a solid release date for the Mac Pro, it is expected sometime in December.
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors.
According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Tuesday September 2, 2025 1:50 pm PDT by Joe Rossignol
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices.
Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac:
Model
Starting Price
Model
Starting Price
Change
iPhone 16
$799
iPhone 17
...
Monday September 1, 2025 4:35 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Thursday September 4, 2025 7:38 am PDT by Tim Hardwick
We're only days away from Apple's "Awe dropping" fall event scheduled to take place on Tuesday, September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023.
By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for...
Not trying to be cynical, but besides form factor, what's revolutionary about this Mac "Pro"? They've done it before with iCube, the iMac on the stick (with a dome base, in face of predominantly square computers back then and even today). But otherwise, what's revolutionary here, I just don't see it?
With quicksilver PowerMac G4 - it was revolutionary, because unlike PC (and I've always build my own PCs), it could be opened in one motion with all expansion slots very easily accessible. To a bit lesser degree same was with Mac Pro G5. But G5 had innovation that on top of easily expandability, it had smart cooling and almost no visible internal wires.
What's innovative about new Mac Pro? They designed cylindrical from factor with a turbine inspired cooling, venting through the top... OK. Custom design proprietary motherboard to fit into small space (ala dome base iMac) - OK. But that's nice for a light consumer computer, where looks are super important. Heck for Apple pro-user, looks are really important. But what does it bring to the usability that pro users need? How does it improve my workflow when I cannot add graphics card, expansion cards, more hard drives - while retaining the elegant minimalistic looks?
It seems to me Apple thinks Mac pro users really don't need pro features, they THINK they need. Time will tell. But given that, there is no technological barriers this thing broke. Anyone with enough budget can design custom electronics to fit into a specific shape, especially if there is no requirement for extensive expandability.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
