ComScore today released the results of its monthly rolling survey of U.S. mobile phone users for the September-November 2013 period, showing that Apple's U.S. smartphone market share has increased 0.5 percentage points for a total share of 41.2 percent. Though Apple's share continues to grow, it still lags behind Android's total share of 51.9 percent.
When measuring usage by handset manufacturer, Apple continued to come in first place by a wide margin, with Samsung coming in second at 26 percent and Motorola, LG, and HTC bringing up the rear with just over 6 percent share each.
152.5 million people in the U.S. owned smartphones (63.8 percent mobile market penetration) during the three months ending in November, up 3 percent since August. Apple ranked as the top OEM with 41.2 percent of U.S. smartphone subscribers (up 0.5 percentage points from August). Samsung ranked second with 26 percent market share (up 1.7 percentage points), followed by Motorola with 6.7 percent, LG with 6.5 percent and HTC with 6.4 percent.
Collectively, Apple and Google control 93.1 percent of the U.S. smartphone market, with BlackBerry, Microsoft, and Symbian losing share during the November period.
ComScore's data tracks installed user base rather than new handset sales, which means it is more reflective of real-world usage but slower to respond to shifting market trends than some other studies.
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
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Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
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Image Credit: @MajinBuOfficial
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Friday August 29, 2025 4:54 am PDT by Tim Hardwick
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Subscribe to The MacRumors Show YouTube channel for more videos
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Because not everybody (including myself) live in the US. It would be nice to have everybody's statistics taken into account to have a clearer view on what is occurring worldwide than one country.
Again, global statistics are reported every quarter.
How would people feel if all the statistics were UK only?
They'd probably feel like they were on a UK website instead of a US one. :D
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This just in: Android gains market share while iOS loses share, but apple fluffer pump-and-dump site macrumors.com manages to spin it as an apple domination story.
Why is that interesting? ---------- Why are worldwide statistics more useful to you?
... So understanding what is going on in the US is very useful to the US. It may or may not be useful to other contries.
Why does MacRumors never have worldwide statistics? These US only stats are pretty useless in my opinion.
Apple is a global company, selling products globally, fighting for global market share. As far as I recall, more than 50% of Apple's sales comes from outside the US? And outside the US is where the real growth is happening.
I'm a huge fan of MacRumors, but I think it is too US-centric. (Especially the constant flow of US carrier news about AT&T's, Sprint's & T-mobile's latest plans in the US).
US stats and news are far from useless. But in order to really understand Apple I would love to know much more about how and what Apple is doing in the Middle East? In India? In Scandinavia? In Germany? In Russia? In Canada? In Asia? In Southern America? Globally?
@arn @MacRumors — I'd really like to know your perspective on this?
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.