Newly released on Kickstarter, the SITU is a food scale with a built-in Bluetooth chip that enables it to communicate with an iPad. When a food item, such as fruits, vegetables, or even chips, is placed on the scale, it weighs the food and then relays the nutritional information to the iPad via the SITU companion app.

situfoodscale
Designed to allow people to monitor their calorie intake and other nutritional factors while preparing fresh foods, the SITU can measure each component of a meal to calculate its exact nutritional value. It's able to measure individual components and more complete meals, like a sandwich, a bowl of cereal or a slice of pizza.

Place your food on SITU and you'll see exactly what's in it–from calories to salt to sugars to vitamins and minerals. You can use SITU to quickly check the nutrition content for a single piece of food, or you can choose to go further, tracking entire meals, saving them to your dietary history, setting alerts for nutrient limits, and even exporting your data to share with your doctor, nutritionist, or personal trainer.

According to the product's developers, the SITU is a useful tool for calorie counters, athletes, parents, health professionals, and those who want to be more health conscious, tracking nutrients like sugars and salts within food.


Additional details about the SITU and multiple videos of the product in use can be found on the Kickstarter page. Interested backers can preorder the SITU for a pledge of £50 plus £12 for shipping outside of the U.K., which equates to approximately $103. There are a limited number of scales available at that price and orders are expected to ship in November of 2014.

Top Rated Comments

Zxxv Avatar
149 months ago
Idiot, carbohydrates makes you put on weight, not "calories". What's the point of "weighing" your food?
Avoid carbs and you'll lose weight, period.

How the hell does the scale know what object(s) I've put on it? Don't I still have to select on the iPad the ingredients in my food (two slices of bread, cheese...)?

Low-carb, high-protein is the secret to weight loss.

This is moronic.

carbs don't make you put on weight. too many calories does.
Score: 2 Votes (Like | Disagree)
xizdun Avatar
149 months ago
Idiot, carbohydrates makes you put on weight, not "calories". What's the point of "weighing" your food?
Avoid carbs and you'll lose weight, period.

How the hell does the scale know what object(s) I've put on it? Don't I still have to select on the iPad the ingredients in my food (two slices of bread, cheese...)?

Low-carb, high-protein is the secret to weight loss.

This is moronic.
Score: 2 Votes (Like | Disagree)
nagromme Avatar
149 months ago
Place your food on SITU and you'll see exactly what's in it–from calories to salt to sugars to vitamins and minerals.
You know... I really don't think you will.

A useful approximation maybe--some of the time. Exactly the vitamins and minerals? That would be awesome! Not true. (Not when they're showing that sandwich of multiple ingredients—the kind of scenario that fits most of what we eat.)
Score: 2 Votes (Like | Disagree)
drewu Avatar
149 months ago
Idiot, carbohydrates makes you put on weight, not "calories". What's the point of "weighing" your food?
Avoid carbs and you'll lose weight, period.

How the hell does the scale know what object(s) I've put on it? Don't I still have to select on the iPad the ingredients in my food (two slices of bread, cheese...)?

Low-carb, high-protein is the secret to weight loss.

This is moronic.

6 months a go, I would have slammed your comment as being a 'fad', and how you should eat a well balanced diet (your body need carbs etc etc).....

But honestly, my health has rocketed since cutting my carbs. I Intermittent Fast, and do not eat carbs after 7pm. I went from 20% Bf to 12% in months, and my weight training has improved no end.

So totally agree with you.
Score: 1 Votes (Like | Disagree)
smirking Avatar
149 months ago
Idiot, carbohydrates makes you put on weight

Ummm, so it appears that extreme diets affect your mental health and make you irate.
Score: 1 Votes (Like | Disagree)
kd5jos Avatar
149 months ago
Am I the only person wondering about the nutrition content of the plate?
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
maxresdefault

The MacRumors Show: iPhone 17's 'Awe Dropping' Accessories

Friday August 29, 2025 8:12 am PDT by
Following the announcement of Apple's upcoming "Awe dropping" event, on this week's episode of The MacRumors Show we talk through all of the new accessories rumored to debut alongside the iPhone 17 lineup. Subscribe to The MacRumors Show YouTube channel for more videos We take a closer look at Apple's invite for "Awe dropping;" the design could hint at the iPhone 17's new thermal system with ...