Eddy Cue: It's 'Complicated' Solving Problems With TV
Eddy Cue, Apple's SVP of Internet Software and Services, and new Apple employee Jimmy Iovine sat down with Re/code's Walt Mossberg and Kara Swisher tonight at the inaugural Code Conference and were asked about the much-rumored Apple TV.
Echoing past Apple sentiments, Cue said today's TV experience "sucks" and has "a long way to go." He confirmed that Apple is continuing to work on a way to improve television, but a fix is "complicated."
The problems aren't complicated. Solving them is complicated, because there are lots of parties involved.
According to Cue, many of the problems with TV are related to a lack of global standards and complicated rights issues with content; issues that are far easier to deal with in the music industry. Cue does confirm, however, that Apple is talking with various industry players to work on fixing TV.
Specifically, Cue noted that Comcast CEO Brian Roberts "is the best" and that Cue himself is a Comcast subscriber that is able to watch ESPN and HBO on his Apple TV, which he says Apple will keep evolving and improving. He noted that Apple is looking to add even more content. In March, it was reported that Apple was in talks with Comcast about a potential streaming TV service on a future Apple TV.
Despite Steve Jobs biographer Walter Isaacson speculating that Iovine could be key in any potential TV deals, Iovine told Swisher and Mossberg that he was "not going anywhere near TV". He did, however, acknowledge the challenges of movie curation, pointing to difficulties in finding content to watch on the various video-on-demand platforms like iTunes and streaming services like Netflix.
Popular Stories
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
