MasterCard Airs 'Priceless Surprises' World Series Ads Featuring Apple Pay
Earlier this week, Major League Baseball and MasterCard announced a partnership that has seen Apple Pay support roll out at concession stands at ballparks in San Francisco and Kansas City for the World Series. As part of its World Series promotional push, MasterCard also debuted a pair of television ads during last night's Game 1, featuring Apple Pay and the company's "Priceless Surprises" program that has seen cardholders surprised with various rewards.
One spot features former New York Yankees star Mariano Rivera and longtime Los Angeles Dodgers manager Tommy Lasorda, while the second features Kansas City Royals legend George Brett, with MasterCard promoting surprises such as meet-and-greets with the stars and tickets to World Series games.
On its Priceless Surprises website, MasterCard notes it has surprised over 70,000 cardholders with various rewards, and now Apple Pay gives users more ways to win.
Apple launched its Apple Pay mobile payments service on Monday with the debut of iOS 8.1, with the iPhone 6 and 6 Plus supporting the service in-store and in apps, while the new iPad Air 2 and iPad mini 3 support it for in-app purchases only.
MasterCard, Visa, and American Express have all signed onto the program, as have over 500 banks and a number of major retailers. Launching first in the United States, Apple Pay is now accepted at over 200,000 points of sale and the cards and banks responsible for the vast majority of U.S. credit card spending are compatible with the service.
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