Starwood Begins First Phase of Mobile Phone Hotel Room Key Rollout With 10 Properties
Following an initial pilot program at a pair of its properties, hotel chain Starwood today announced the official launch of its SPG Keyless program that will allow hotel guests to use their iPhones or Android phones to check in for their stays and unlock their doors via Bluetooth. The system will go live this Wednesday in ten hotels around the world under Starwood's Aloft, Element, and W brands and expand to 150 hotel comprising 30,000 hotel room doors by the end of next year.
SPG Members must register their phone once through the SPG App and allow push notifications. After booking a reservation at a keyless hotel and approximately 24 hours before arrival, SPG members are invited to opt-in to SPG Keyless. Guests will receive a push notification noting that they are checked in and the SPG App will update with his/her room number and Bluetooth key when the room is ready. Upon arrival at the hotel, the guest can completely bypass the front desk (where available) and go directly to his/her room. After ensuring his/her Bluetooth is enabled, the guest simply opens the SPG App, holds the smartphone to the door lock, waits for the solid green light and enters the room.
Starwood's
SPG: Starwood Hotels & Resorts app [
Direct Link] has been updated today to support the iPhone check-in program, which is going live at hotels in Beijing, Cancun, Cupertino, Harlem, Doha, Hollywood, Hong Kong, New York City, and Singapore.
Starwood is not the only hotel chain working on phone-based room keys, with Hilton previously announcing its intentions for a similar program including check-in and room selection via app available in 4,000 hotels by the end of this year and and mobile phone room keys rolling out in 2015. And just today Hilton has reiterated those plans, announcing pilot testing of room keys early next year with an initial rollout to its Conrad brand soon after and expansion to additional brands coming in the summer.
Popular Stories
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
Another hint has surfaced that Apple is preparing to eliminate the physical SIM card tray from iPhones in more countries this year.
In particular, a source familiar with the matter has informed MacRumors that retail employees at Apple Authorized Resellers in the EU are required to complete a training course related to iPhones with eSIM support by Friday, September 5. There are 27 countries...
