During today's Goldman Sachs conference, Apple CEO Tim Cook announced that Apple is planning its "boldest, biggest, most ambitious project," yet in the form of a 1,300 acre solar farm in Monterey County, California.

The solar farm, which puts out enough power for almost 60,000 California homes, will provide enough renewable energy for Apple's new campus, every other office it has in California, all 52 stores in the state, and its data center in Newark, California. The solar farm is an $850 million project, which Cook says Apple is doing "because it's right to do."

solarfarm.jpg

Image of Apple's North Carolina solar farm courtesy of Gigaom

We know at Apple that climate change is real and our view is that the time for talk has passed and the time for action is now. We've shown that with what we do.

Though highlighting the solar farm as good for the environment, Tim Cook also pointed towards the fiscal benefit of such a decision, explaining that there's a significant price difference between the fixed price of renewable energy and the price of brown energy. "We're thrilled to continue on the course of leaving the world better than we found it," said Cook.

Apple has already built a series of large solar farms in North Carolina, but at $850m, the Monterey County solar farm will be its most ambitious project yet.

Update: Apple will be partnering with First Solar and contributing $848 million to the First Solar California Flats Solar Project in Monterey County, California. Apple will be receiving 130 megawatts of the solar project under a 25-year power purchase agreement, with the remaining 150MW being sold to Pacific Gas & Electric.

Construction on the California Flats Solar Project will begin in mid-2015 and will finish by the end of 2016.

Top Rated Comments

Michael Goff Avatar
138 months ago
As a lifelong apple user and shareholder, the "right thing" for Apple to do is make the best products on earth and make money doing it. When does this $850M project break even and start to be a smart investment for the shareholders?

And this is what's wrong with people today...
Score: 43 Votes (Like | Disagree)
bennibeef Avatar
138 months ago
If Apple really wanted to be friendly to the environment, they would support their devices for more than a couple generations.

You better dont try an android phone/tablet
Score: 10 Votes (Like | Disagree)
ButteryScrollin Avatar
138 months ago
As a lifelong apple user and shareholder, the "right thing" for Apple to do is make the best products on earth and make money doing it. When does this $850M project break even and start to be a smart investment for the shareholders?

If you want them to do things only for ROI reasons, you should get out of this stock.
Score: 8 Votes (Like | Disagree)
soheilk Avatar
138 months ago
As a lifelong apple user and shareholder, the "right thing" for Apple to do is make the best products on earth and make money doing it. When does this $850M project break even and start to be a smart investment for the shareholders?

When the company gets rid of the shareholders like you...
Score: 8 Votes (Like | Disagree)
JesperA Avatar
138 months ago
If Apple really wanted to be friendly to the environment, they would support their devices for more than a couple generations.
I have apple products that is 5-6 generations old and works ok, since i switched to apple product my lifespan of my computers and phones have increased greatly, almost never feel the need to buy a new one.
Score: 8 Votes (Like | Disagree)
ahlsn Avatar
138 months ago
As a lifelong apple user and shareholder, the "right thing" for Apple to do is make the best products on earth and make money doing it. When does this $850M project break even and start to be a smart investment for the shareholders?

At the moment they announced it. Since me and many others care about this stuff and wouldn't buy Apple products if they took no responsibility.
Score: 6 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
iPhone eSIM Feature

Apple Hints at iPhone 17 Models Lacking SIM Card Slot in More Countries

Sunday August 31, 2025 8:52 am PDT by
Another hint has surfaced that Apple is preparing to eliminate the physical SIM card tray from iPhones in more countries this year. In particular, a source familiar with the matter has informed MacRumors that retail employees at Apple Authorized Resellers in the EU are required to complete a training course related to iPhones with eSIM support by Friday, September 5. There are 27 countries...