Tim Cook Calls Jim Cramer on 'Mad Money', Talks About Health, ResearchKit and More

Apple CEO Tim Cook called into "Mad Money" on CNBC today to speak to host Jim Cramer in honor of the show's 10th anniversary, where he shared some thoughts on ResearchKit, Apple's competitors, Apple Pay, the next frontiers of product development, and more.

When asked what he believes the "next frontiers" will be when it comes to product development, Tim Cook highlighted health as "the biggest one of all," along with cars and the home. According to Cook, devices like the Apple Watch and services like ResearchKit and the Health app that allow people to track their own health and fitness are part of a market that's "probably significantly underestimated."

timcookjimcramer
Cook called ResearchKit, which the company debuted on Monday, "an absolute game changer." ResearchKit is an open source software framework aimed at researchers, and several apps have already been created with it. On Wednesday, two days after the first apps were available, Stanford University researchers said they had received 11,000 signups for just one of them.

In regard to the Apple Watch and HealthKit, Cramer asked whether it was "within the realm of our lifetime" that the device paired with HealthKit might be able to monitor diabetes, blood pressure, and detect cancer, and Tim Cook said "Oh, I absolutely do."


On competition, when Cramer asked whether or not Apple felt like the competition had been left behind, Cook said the company is "always paranoid" and always working towards the best possible product.

We're always paranoid. We live paranoid. We always want the very best product. And so if we're not beating someone else we're trying to beat the thing that we have currently shipping.

Everybody here lives on edge.

As he often does, Cook spoke about Steve Jobs, reiterating that Jobs' DNA is "deep in the company" even though many of the products that Apple is shipping now were created entirely on Tim's watch, conceptualized after Jobs had passed away. Cook wrapped up the call by wishing an excited Cramer a happy anniversary.

Cook's segment aired on "Mad Money" on CNBC at 6PM Eastern Time.

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
maxresdefault

The MacRumors Show: iPhone 17's 'Awe Dropping' Accessories

Friday August 29, 2025 8:12 am PDT by
Following the announcement of Apple's upcoming "Awe dropping" event, on this week's episode of The MacRumors Show we talk through all of the new accessories rumored to debut alongside the iPhone 17 lineup. Subscribe to The MacRumors Show YouTube channel for more videos We take a closer look at Apple's invite for "Awe dropping;" the design could hint at the iPhone 17's new thermal system with ...

Top Rated Comments

Sol Avatar
137 months ago
Why is Tim Cook legitimising Jim Cramer by taking part on his show?
Score: 32 Votes (Like | Disagree)
X-X Avatar
137 months ago
Not at all. Did you see the way Cramer kept stuttering and slurring his words when he was trying to think of what to say to Cook. He was extremely caught off guard by the call. You could also tell that by his facial expressions.
If you think Cook calls in without the host knowing, you don't know anything about television.

Also Cramer is the worst actor on the planet, he's about as authentic as a $10 Apple Watch.
Score: 13 Votes (Like | Disagree)
webbuzz Avatar
137 months ago
Jim Cramer? Good god, why?
Score: 13 Votes (Like | Disagree)
X-X Avatar
137 months ago
The most interesting takeaway for me was how Tim thinks healthcare will be the biggest opportunity and Apple Watch (presumably) will eventually detect cancer. That would be amazing.
Yes and pigs will fly and the whole world will be in peace and we're all going to love Justin Bieber's music.

It's going to be amazing.
Score: 12 Votes (Like | Disagree)
X-X Avatar
137 months ago
This is so scripted, omg.
Score: 10 Votes (Like | Disagree)
tbrand7 Avatar
137 months ago
This is so scripted, omg.

Not at all. Did you see the way Cramer kept stuttering and slurring his words when he was trying to think of what to say to Cook. He was extremely caught off guard by the call. You could also tell that by his facial expressions.
Score: 9 Votes (Like | Disagree)