A series of photos have surfaced on social media today that provide a first look at what could be the retail packaging for the Apple Watch and individual bands. Instagram user Jeremy Gan posted the photos to his profile, which he has since switched to private, this afternoon. The photos appear to show a 42mm stainless steel Apple Watch with Milanese Loop propped on a stand within its official packaging, alongside a brown leather band in a separate box.
It appears that the pictures were taken during the day in Daily Mail's offices at 51 Astor Place in New York City, and it's plausible to think the publication may have had the device on hand. Nevertheless, we cannot guarantee the veracity of these photos, and it is entirely possible that the retail packaging is not official. A number of fake Apple Watches have already hit the streets, and this could very well be fake packaging to go along with the knockoff models.
The long, narrow box for the Apple Watch band in particular appears mostly consistent with a stock image that appeared on Apple's careers page last month, which at the time was speculated to be retail packaging for bands. The packaging in Apple's picture appears to be plastic, however, with a slightly tapered appearance, which is slightly different than the box pictured above. The photos should be treated with a proverbial grain of salt until if and when their authenticity can be confirmed.
Update: Gan has made both his Instagram and Twitter accounts private.
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
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Friday August 29, 2025 4:54 am PDT by Tim Hardwick
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
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Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
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Following the announcement of Apple's upcoming "Awe dropping" event, on this week's episode of The MacRumors Show we talk through all of the new accessories rumored to debut alongside the iPhone 17 lineup.
Subscribe to The MacRumors Show YouTube channel for more videos
We take a closer look at Apple's invite for "Awe dropping;" the design could hint at the iPhone 17's new thermal system with ...
However, I would like to ask what the fascination with the box is all about. I mean any box from apple and all those unboxing videos. For me, the box is nice and within a few minutes will be in the trash. I guess I don't get it.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
