Apple Invites Media to September 9 Event: 'Hey Siri, Give Us a Hint'

As predicted in August, Apple is planning to hold a media event on Wednesday, September 9 at the Bill Graham Civic Auditorium in San Francisco, California. Media invites were sent out today, with Yahoo's Alyssa Bereznak sharing the first look at the artwork and tagline for the invitations: "Hey Siri, give us a hint."

apple_invite_sept_2015_large


This year's iPhone-centric event is expected to see the debut of the next-generation iPhone 6s and iPhone 6s Plus, which, according to rumors, will include a reinforced body constructed from stronger 7000 Series aluminum, Force Touch, an A9 processor, 2GB RAM, and an improved camera.

Rumors have also suggested Apple will use the event to unveil the next-generation Apple TV, a major update from the existing set-top box. It will include a redesigned chassis with an A8 processor, more storage space, and a touch-based remote control, along with a new software system that includes Siri support and a full App Store.

We'll also get an update on the launch dates of iOS 9 and watchOS 2, and shortly after the event ends, we may see golden master software releases for the two software updates ahead of their final public launch.

In line with past events, the September 9 iPhone unveiling will begin at 10:00 a.m. Pacific Time. Apple has not yet confirmed whether the event will be live streamed on its website and through the Apple TV, but it is likely details on a live stream will be announced a few days ahead of the event.

Update: Siri itself is also getting in on the festivities with some witty responses.

siri_sept_9-1
Update 2: Apple will be live streaming the media event on the web for Mac, iPhone, iPad, Apple TV and PC users.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
maxresdefault

The MacRumors Show: iPhone 17's 'Awe Dropping' Accessories

Friday August 29, 2025 8:12 am PDT by
Following the announcement of Apple's upcoming "Awe dropping" event, on this week's episode of The MacRumors Show we talk through all of the new accessories rumored to debut alongside the iPhone 17 lineup. Subscribe to The MacRumors Show YouTube channel for more videos We take a closer look at Apple's invite for "Awe dropping;" the design could hint at the iPhone 17's new thermal system with ...

Top Rated Comments

farewelwilliams Avatar
131 months ago
Hint: "I'm still not very useful"
Score: 54 Votes (Like | Disagree)
lorax3 Avatar
131 months ago
The invitation is force touch.

The stem of the apple logo is a finger, pressing down on the screen..........

MacRumors content image event1-420x314.jpg ('http://www.loopinsight.com/wp-content/uploads/event1-420x314.jpg')
Score: 46 Votes (Like | Disagree)
sampaul Avatar
131 months ago


Attachment Image
Score: 40 Votes (Like | Disagree)
zsbradt Avatar
131 months ago


Attachment Image

Attachment Image

Attachment Image
Score: 39 Votes (Like | Disagree)
darkknight14 Avatar
131 months ago
Wake Me Up When September 8th Ends...
Score: 38 Votes (Like | Disagree)
tgwaste Avatar
131 months ago
The hint is the colors represent the old tv bar colors.

MacRumors content image
Score: 36 Votes (Like | Disagree)