Alongside its slew of product announcements yesterday, Apple registered several new web domains related to the term "Magic Keyboard", including applemagickeyboard.com, applemagickeyboard.net, and applemagickeyboards.com.
Apple's Smart Keyboard for iPad Pro
While Apple did announce a new keyboard cover for the upcoming iPad Pro at yesterday's event, the product is called Smart Keyboard. It is possible Apple is simply looking to secure domains similar to the Smart Keyboard name, but perhaps a more likely possibility is that it is the name for Apple's upcoming wireless keyboard revealed in regulatory filings last month.
Apple already offers a Magic Mouse and a Magic Trackpad, and last month's FCC filings revealed a "Magic Mouse 2" name for the upgraded accessory, so it seems reasonable Apple could be looking to introduce a "Magic Keyboard." The publicly released portion of the filing for the keyboard did not, however, reveal any new "magical" features as it only showed a bottom view of the accessory for the purpose of illustrating where regulatory labels would be displayed.
Image from Apple's FCC filing for new wireless keyboard
Aside from the newly registered domains, we've been unable to find any other references linking Apple to the "Magic Keyboard" name. Searches of trademark databases for many countries did not reveal any such filings that could be plausibly linked to Apple.
It remains to be seen when Apple will introduce its new keyboard and mouse revealed in the FCC filings, but it could possibly come alongside new 21.5-inch Retina 4K iMacs that are just going into production ahead of a release later this year.
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Monday September 1, 2025 4:35 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
Friday August 29, 2025 4:54 am PDT by Tim Hardwick
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
Another hint has surfaced that Apple is preparing to eliminate the physical SIM card tray from iPhones in more countries this year.
In particular, a source familiar with the matter has informed MacRumors that retail employees at Apple Authorized Resellers in the EU are required to complete a training course related to iPhones with eSIM support by Friday, September 5. There are 27 countries...
LOL gotta love the way Apple is innovating today! First, they invent the stylus and call it a pencil! w00t! All while charging $99 for it, this is innovation at it's highest level. Then, they try to top that by stealing the Surface's keyboard! Mind = blown!
So...it's a Microsoft Surface keyboard? :) A magic keyboard with a magic pencil. I love Apple but I feel like they are losing steam without Steve Jobs. Now all I need is a magic carpet to explore a whole new world...
You clearly hate Apple, so why do you hang out on an Apple forum?
I don't hate apple at all - I have been using apple products since 1981. Let's see, in my house I have 6 apple laptops, 3 iphones, 2 ipods, 2 ipads, time capsule and an apple tv. What I hate about Apple is that they are hypocritical to a fault. They once said "if it needs a stylus the device is a failure". And, "physical keyboards will be a thing of the past". So now, since they have a new stylus and new keyboard, both of which Apple and the fanbois made fun of in the past, we are supposed to think this is innovation? Really? I just call things as I see them.
So...it's a Microsoft Slate keyboard? :) A magic keyboard with a magic pencil. I love Apple but I feel like they are losing steam without Steve Jobs. Now all I need is a magic carpet to explore a whole new world...
Surface Pro 3 wants to be desktop and tablet in one. iPad Pro wants only to be a professional touch tablet. Two fundamentally different philosophies. iOS is touch uncompromised. There will be teething problems of course, but you don't change things without following your philosophy fully. Apple said no to Flash and now we can all thank them.
I don't hate apple at all - I have been using apple products since 1981. Let's see, in my house I have 6 apple laptops, 3 iphones, 2 ipods, 2 ipads, time capsule and an apple tv. What I hate about Apple is that they are hypocritical to a fault. They once said "if it needs a stylus the device is a failure". And, "physical keyboards will be a thing of the past". So now, since they have a new stylus and new keyboard, both of which Apple and the fanbois made fun of in the past, we are supposed to think this is innovation? Really? I just call things as I see them.
We live in a world where being adaptable to changing conditions--a GOOD THING--is widely considered a fault in our leaders. "Hypocritical" or "flip-flopping." It's as though logical thought itself has become a sin...
(In any case, "if it NEEDS a stylus" was the meaning of Jobs' quote--and many awful pre-iPad tablets did need one. That's nothing against having the option for artists. Plus, I'm not sure how Jobs's statement then could be hypocritical vs. what he says now... he's dead, and it's not him making the decision. You'd "hate Apple" less if they were a slave to everything past CEOs said?)
P.S. Apple shipped their own iPad-only physical keyboard alongside the very first iPad 1, and ever since has sold their BT keyboard as an iPad accessory. They have never not sold an Apple keyboard for iPad. (Plus Apple has sold 3rd-party keyboards and drawing pens for years.) And you have invented the quote about "physical keyboards will be a thing of the past." Apple predicted that physical keyboards were not necessary on phones—and they were right.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
