Apple has shared a new video to celebrate the first Apple Store in Belgium, which opens on Saturday, September 19 in the capital city of Brussels. The two-minute spot highlights the work of several comic artists in Brussels, which is known for its tradition of comic art.

Brussels has a rich tradition of comic art. So, to celebrate the opening of the Apple Store, Brussels, we brought together some of the city’s most imaginative comic artists. Hear them speak about their work and the city that inspired it.

The store will be located on Avenue de la Toison d'Or and open on Monday-Saturday between 10 AM and 7 PM local time. The location will offer regular Apple Store services such as the Genius Bar and Workshops.

Two new Apple Stores also open in Nanjing, China and Florence, Italy on September 19 and September 26 respectively.

Top Rated Comments

mejsric Avatar
130 months ago
Wow.. Those Apple logo art is just.. wow! Amazing!
Score: 10 Votes (Like | Disagree)
macs4nw Avatar
130 months ago
For once, I'm proud to be a Belgian. :)
Why only 'for once'? I've visited there and it's a small but very cultured and also very beautiful country with gorgeous old buildings and a low crime rate. Brussels also being home to Nato Headquarters as well as the de facto capital of the European Union, I'd say you have a lot to be proud of. :)

P.S. Love your 'patat friet met piccalilli'.
Score: 9 Votes (Like | Disagree)
gigapocket1 Avatar
130 months ago
Couldn't agree more with what was said above..

Who comes up with these ideas?? Apple is masterful at connecting an Apple Store to its community
Score: 6 Votes (Like | Disagree)
fullauto Avatar
130 months ago
iPad Pro + Pencil is going to be big.

Awesome illustration work.
Score: 5 Votes (Like | Disagree)
McFreggle Avatar
130 months ago
For once, I'm proud to be a Belgian. :-)
Score: 3 Votes (Like | Disagree)
MGoos Avatar
130 months ago
I'll be there at the opening next week! I'm really looking forward to it, and I have to say that this video is absolutely brilliant!

The first time I saw the artwork on the panels, I didn't even notice the Apple logo outline!
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...