Hands-On With the New Apple TV: An Overview of Siri and Search

Along with an App Store, Siri voice integration and universal search are important software-based features available on the new Apple TV. With Siri voice integration, it's possible to search for content and control video playback, while universal search allows users to look for movies and TV shows across a range of different apps.

In the video below, we went hands-on with the new Apple TV to give MacRumors readers an in-depth look at how the new Siri and universal search features work in person.

Subscribe to the MacRumors YouTube channel for more videos.

Siri is linked to universal search, as the main (and simplest) way to seek out television shows, movies, and apps on the Apple TV. Siri is able to do things like pause, rewind, and fast forward, and there are also some cool tricks. For example, asking Siri "What did he say?" during a bit of missed speech in a TV show or movie will rewind a few seconds and display subtitles. Searching through television shows by specific actors, scenes, and episodes is another nifty feature.

At the current point in time, universal search is limited to a handful of sources that include Netflix, iTunes, Hulu HBO Go, and Showtime, but Apple plans to make a universal search API available, expanding the number of apps that can take advantage of the feature.

For more on the new Apple TV, make sure to check out our complete hardware overview and our look at the tvOS App Store. We've also rounded up a list of Apple TV apps and we've shared some tidbits about the new device.

On our forums, our readers are discussing the new Apple TV in the dedicated Apple TV forum. Of particular interest is a thread where new Apple TV owners are discussing their first impressions of the device, and there's also a forum dedicated to Apple TV apps.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...

Top Rated Comments

rrm74001 Avatar
129 months ago
Apple doesn't even allow all services such as Amazon
AppleTV doesn't have Amazon. It's not that they don't allow it. Amazon certainly could be on the AppleTV if they wanted to.
Score: 16 Votes (Like | Disagree)
hemanwomanhater Avatar
129 months ago

Even if the future is no cable and all streaming, Apple doesn't even allow all services such as Amazon. So, it's always gonna be half baked.
Keep up guy, that has nothing to do with Apple. Your beef is with Amazon, who is refusing to put their app on ATV because there's no additional revenue stream for them without giving a percentage to Apple, and who is also refusing to sell Apple TVs from their own store because it competes from Fire TV.
Score: 9 Votes (Like | Disagree)
NitroZip Avatar
129 months ago
No flipping podcast app!!
Score: 9 Votes (Like | Disagree)
341328 Avatar
129 months ago
New Apple TV doesn't work with Remote iOS app - WTF!! Now I have to use stupid onscreen keyboard to enter App Store password etc

Why didn't Apple include Touch ID on the remote and also a dedicated gaming bundle with game controller?!
Score: 8 Votes (Like | Disagree)
macstever Avatar
129 months ago
New Apple TV doesn't work with Remote iOS app - WTF!! Now I have to use stupid onscreen keyboard to enter App Store password etc
No kidding. Horrible.
Score: 7 Votes (Like | Disagree)
carrrrrlos Avatar
129 months ago
Would love to see Alexa, Siri, and Cortana at a dinner party.
Score: 7 Votes (Like | Disagree)