Apple appears to have updated the tvOS App Store to add a new Categories section, which should make it easier for new Apple TV owners to discover apps on their devices. Like the iOS App Store, the new Categories section arranges apps into different sections based on purpose, like Games and Entertainment.
First noted by iDownloadBlog on an Apple TV running the new 9.1 tvOS beta, the new Categories section appears to be rolling out to Apple TV users now. We were able to get the Categories feature to show up on an Apple TV running tvOS 9.0 following several device restarts.
Shortly after the Apple TV was released, there were multiple complaints about the state of the tvOS App Store. At launch, the App Store displayed only a list of featured apps, leaving the rest to be discovered through searches. Apple has been improving the tvOS App Store over the past few days, with the Categories section joining a Top Charts section that was added to the App Store on Monday.
Apps that are displayed when selecting the "Entertainment" category
Game and app developers were previously concerned with app discovery on tvOS when the App Store was limited to featured apps, but the inclusion of the Top Charts and the Categories section will go a long way towards bolstering the discovery process.
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors.
According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
Tuesday September 2, 2025 1:50 pm PDT by Joe Rossignol
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices.
Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac:
Model
Starting Price
Model
Starting Price
Change
iPhone 16
$799
iPhone 17
...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Monday September 1, 2025 4:35 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Thursday September 4, 2025 7:38 am PDT by Tim Hardwick
We're only days away from Apple's "Awe dropping" fall event scheduled to take place on Tuesday, September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023.
By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for...
Took all of 6 days. Now will people still complain about how it's "unacceptable" that Apple didn't set up a series of empty shelves and therefore made it a little harder for them to cash in with their fireplace app? Or maybe we can listen to more complaints about how devs were forced to take time away from their families for their noble cause, and how Apple should think of the children? Oh and AS PREDICTED, it's done on their side, so those same people should maybe apologize for LYING and claiming that Apple was "screwing them" by making them wait for a tvOS update.
It is very frustrating! I too don't have either of the new options found the in the Apple TV App Store, and I have just restart the entire machine too. This sucks!
It sounds as if all is lost. Then again, it could change later tonight or tomorrow. Your pain must be immense and the struggle seems overwhelming. Good luck, and remember to always hold your head high, as you will get through this someday soon. We're all here for you.
Took all of 6 days. Now will people still complain about how it's "unacceptable" that Apple didn't set up a series of empty shelves and therefore made it a little harder for them to cash in with their fireplace app? Or maybe we can listen to more complaints about how devs were forced to take time away from their families for their noble cause, and how Apple should think of the children? Oh and AS PREDICTED, it's done on their side, so those same people should maybe apologize for LYING and claiming that Apple was "screwing them" by making them wait for a tvOS update.
Actually, it's the complaints that often keeps companies improving and innovating. If the people don't care about enjoying a better experience, then why should the companies care? :/
Just as I said, categories will come as soon as there are enough apps to fill them out and not make them look empty.
People need to learn to be a little patient and not cry like little girls at the drop of a hat.
Isn't the app number still relatively the same? Was there a huge influx in the past couple of days? Serious question b/c I have no idea.
Took all of 6 days. Now will people still complain about how it's "unacceptable" that Apple didn't set up a series of empty shelves and therefore made it a little harder for them to cash in with their fireplace app? Or maybe we can listen to more complaints about how devs were forced to take time away from their families for their noble cause, and how Apple should think of the children? Oh and AS PREDICTED, it's done on their side, so those same people should maybe apologize for LYING and claiming that Apple was "screwing them" by making them wait for a tvOS update.
Couldn't Apple have easily avoided the entire problem by having the app store fully fleshed out when the ATV went on sale? The number of apps hasn't increased exponentially. A bit disingenuous of you to claim "empty shelves". The app store had over 1000 apps. Hardly empty. It's pretty obvious the UI omissions should have been there when the ATV was released. A big part of the reason people like Apple is their attention to detail. That app store at release lacked detail.
To me it seems like Apple could have followed the old adage "An ounce of prevention is worth a pound of cure." Then we would have had to find something else to b***ch about.;) But at least it wouldn't have been about an unfinished app store UI.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.