Starting on January 8, 2016, AT&T plans to introduce a "pricing simplification effort" that will see the end of device subsidies and two-year contracts. According to an internal training document shared by Engadget, new and existing AT&T customers will only be able to purchase a smartphone at full price or with an AT&T Next payment plan going forward.
As outlined in the document, the new rules apply to all of the phones that AT&T sells, including smartphones and more basic devices, which will be paid for using new installment plans. More information on how AT&T will handle corporate accounts and non-smartphone devices like tablets and wearables will become available after an official announcement from AT&T, but it appears certain corporate users will be able to continue making two-year contract purchases.
The shift away from two-year contracts and iPhone subsidies began with T-Mobile in 2013, when the company introduced its Un-carrier payment plans uncoupling device costs from plan costs. Verizon followed suit in August of 2015, debuting new smartphone rate plans and eliminating its subsidized two-year contract option for new users.
Existing Verizon customers can still renew their two-year contracts, but AT&T's no-contract implementation is more extreme and will not offer existing customers the option to keep their contracts once they expire.
AT&T has already been working on shifting away from two-year contracts by pushing its Next plans. In June of 2015, AT&T forced Apple and other third-party retailers to remove the option to purchase AT&T phones with a two-year contract, leaving customers with AT&T Next or a full-priced smartphone as their only third-party purchase options.
Update: AT&T has confirmed its plans to stop offering two-year contracts in a statement given to Re/code.
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Model
Starting Price
Model
Starting Price
Change
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$799
iPhone 17
...
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I know full-priced phones aren't cheap, but contracts are so ****ing overpriced that they need to get removed eventually.
I've stayed on 2-yr contracts because they have been cheaper for me than buying the iPhone for full-price.
The iPhone costs $650 retail (plus tax). I could always sell the iPhone for about $200 at the end of the 2 year contact. Subsidy was $450.
So doing the math, I was always breaking even after 2 years. In other words I have been getting free iPhone upgrades for the last 6 years. Coupled with Unlimited data and it was a sweet deal.
If the 2 year contracts were soo overpriced, AT&T would be making a huge profit from it and would keep them. The fact that they are getting rid of them shows that they were actually too good a value for the consumer.
I know a LOT of people that are still with AT&T on contract because they are still being grandfathered in to their unlimited data plans. I wonder if this is also going to result in the death of unlimited data.
I feel sorry for these people since they are way overpaying for their plan.
Um no. You are wrong. I am on a grandfathered unlimited plan and I recently got a message from AT&T that I could save money by switching to AT&T NEXT. When I used their comparison tool I got the following:
So for $10 more per month I can have a data cap. No thank you.
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