Apple's Tim Cook Meets Nintendo's Shigeru Miyamoto During Japan Visit

While on a visit to Japan, Apple CEO Tim Cook met with Nintendo's legendary game designer Shigeru Miyamoto. Earlier this morning, Cook posted a good morning greeting from the county alongside a picture of him walking through torii, traditional Japanese gates that are often posted outside of shrines.

timcooknintendo

Photo via Tim Cook

Cook tweeted that he was learning how to play the upcoming Super Mario Run as he met with Miyamoto and his team at Nintendo's Kyoto headquarters. Miyamoto appeared at Apple's September special event and announced that the new game would appear on iOS by the end of the year.

Nintendo had consistently refused to license its intellectual property to other platforms, fearing that it would threaten its console and handheld-based business model. However, in early 2015 it changed its mind, announcing that it would partner with Japanese mobile game make DeNA to release 5 mobile games by March 2017.

Miyamoto says the Japanese game maker had realized that most children's first interaction with technology is more likely to be a parent's smartphone than one of its game consoles. By putting simple games based on its biggest characters, like Mario, on mobile devices the company hopes that it can convince players to migrate over to its first-party hardware for more complex experiences.

In addition to Super Mario Run, Nintendo and DeNA plan to release Animal Crossing and Fire Emblem this fall, though details for the latter two games have been scarce thus far.

Cook's Japan trip comes shortly after the CEO made a stop in Shenzhen, China, announcing that Apple would be opening a new research and development center in the city. It's unclear what else Cook has planned during his Japan trip.

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...

Top Rated Comments

MH01 Avatar
116 months ago
Timmy, the worlds social butterfly . Apple could also learn from Nintendo what happens when you stagnate your hardware .

Hardware your company was built on.
Score: 39 Votes (Like | Disagree)
Uni Grad Avatar
116 months ago
Im sure this was what they were actually laughing about!

Read from right to left (like a Japanese manga):

MacRumors content image ('https://imgflip.com/i/1c9ahg')
Score: 27 Votes (Like | Disagree)
Denmac1 Avatar
116 months ago
Uh...Tim...Macbooks....Mac Pro...Mac Mini...??? You know...those computers that made the company great in the beginning...

Edit: Getting really tired of seeing these 'dog & pony' shows in Japan & China. Let's get back to Cupertino, finish the spaceship and back to business.
Score: 23 Votes (Like | Disagree)
otternonsense Avatar
116 months ago
Seems to me Cook has been chasing distractions because he doesn't even like what he does. I don't mean to say he doesn't work hard. But he is foreign to the league of leaders like Steve Jobs and Shigeru Miyamoto, visionaries driven by love, passion, who poured their souls into making their companies what they are today. Tim picked up a company with the momentum of a rocket mid-flight, and is working day and night to "optimise" and profit.

Think about it, and how it reflects on Apple's products. Cycle by cycle they have stabilised into rather basic, unsurprising consumer electronics. They can never reach Steve's level because there's just no love in making them. You could feel it with an iMac G4 or iPhone 4. Walk into an immaculate Apple Store now to be surrounded by rows of soulless gadgets signed off by a workaholic accountant with a thing for fitness.

Maybe the best thing Cook can do is indeed resign and pass Apple's reigns to someone with real love for technology, design and innovation.
Score: 17 Votes (Like | Disagree)
Nr123*123 Avatar
116 months ago
What are these "Macbooks" people keep talking about? Apple makes great emojis and are so proud of it. Here's last year's phone and some terrible music.
Score: 16 Votes (Like | Disagree)
typographer Avatar
116 months ago
It is time for Apple return to Mac.
Score: 14 Votes (Like | Disagree)