Apple Shares Full Video of Today's MacBook Pro Event [Update: iTunes Version Available]

After revealing the newest MacBook Pro to everyone today at its "Hello Again" event, Apple has now posted a full video of the presentation on its website, allowing anyone who was too busy to watch it live an easy venue to catch up with the presentation on their own time. As usual, Apple is expected to upload the video to YouTube and iTunes at some point later in the day.

Apple always shares a few commercials during its keynotes as well, and today was no different, with six videos hitting its YouTube channel in the minutes following the event's ending. The videos include a focus on Apple's venture into accessibility, and of course deeper dives into all of the features of the all-new 13-inch and 15-inch MacBook Pro with Touch Bar.


- Apple – Accessibility – Sady (with Audio Descriptions)
- Apple – Accessibility – Sady
- MacBook Pro — QWERTY
- MacBook Pro — Reveal
- The new MacBook Pro — Design, Performance and Features
- The new MacBook Pro featuring Touch Bar – So much to touch

In addition to the videos posted online about the MacBook Pro, you can catch up with all of the news out of the Hello Again event by checking out our list of keynote highlights below, which encompass all of MacRumors' event coverage posted today.

Besides plenty of news articles surrounding the MacBook Pro and Touch Bar, as well as the discontinuation of the MacBook Air, there's also pieces about the new "TV" app coming to tvOS and iOS, and gaming-related announcements, like Minecraft launching on the fourth-generation Apple TV.

MacBook Pro News
- Apple Unveils New 13-Inch and 15-Inch MacBook Pros With Retina 'Touch Bar'
- Apple Unveils Touch Bar Features in New MacBook Pros Including Touch ID
- Microsoft Office Support Coming to Touch Bar on MacBook Pro
- Apple Unveils Successor to MacBook Air With 13-Inch Entry-Level MacBook Pro
- New MacBook Pro Models Now Available for Purchase as Apple Store Comes Back Online
- Apple No Longer Sells a Mac With a CD Drive
- Apple Continues to Sell Base Model 2015 MacBook Pros at Same Price Points
- Apple Teams Up With LG for 4K and 5K Displays Designed for New MacBook Pro
- Apple Updates Final Cut Pro X With Revamped Interface, Magnetic Timeline and Touch Bar Support
- Roundup: Hands-On With Touch Bar on New MacBook Pros
- Apple Releases $49 Thunderbolt 3 to Thunderbolt 2 Adapter Alongside New MacBook Pro
- MacBook Pro First Impressions: A Lightweight ‘Engineering Marvel’ With Beautiful Screen
- Apple Updates iMovie, GarageBand, Xcode and iWork Apps With Support for MacBook Pro Touch Bar
- Apple's Phil Schiller: 'We Don't Design for Price, We Design for the Experience'
- Microsoft Offering MacBook Owners Up to $650 Trade-In Credit Toward Surface Pro or Surface Book
- MacBook Pro Shipping Estimates Slip to 3–4 Weeks for Models With Touch Bar
- AMD Details Radeon Pro Graphics in New 15-inch MacBook Pro Models

Everything Else
- Apple Launches New Website to Promote Accessibility Features
- Minecraft is Coming to Apple TV by the End of the Year
- Apple Announces Universal TV App for 'Unified TV Experience'
- Apple Still Offering 2015 13-inch MacBook Air, 11-inch MacBook Air Discontinued
- Everything Apple Announced at Today's 'Hello Again' Mac Event in Under Four Minutes
- Belkin Debuts New Thunderbolt 3 Express Dock HD

Update 10/28/16: Apple has uploaded the full keynote presentation onto iTunes in HD and 1080p.

Related Roundups: Apple TV, MacBook Pro

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...

Top Rated Comments

realeric Avatar
116 months ago
Apple need a new CEO. Seriously. Someone likes Steve Jobs or Elon Musk.

No Mac pro, no Mac mini, no iMac, no iPads, no Apple TV services, no Macbook Air, No new Macbook, ... I can't understand what all 66,000 Apple employees have done for years? Building the spaceship? Making watch bands? Expanding fuxxing Apple stores? Apple store experiences are even getting worse and worse.
Score: 30 Votes (Like | Disagree)
BMcCoy Avatar
116 months ago
This keynote will be remembered..

#disappointed
Score: 19 Votes (Like | Disagree)
McFreggle Avatar
116 months ago
I have always defended Tim Cook.

Until today. This (lack of) Mac lineup is just... depressing.
I'm feeling quite sad.
:(
Score: 18 Votes (Like | Disagree)
Mad Mac Maniac Avatar
116 months ago
Apple's product line is convoluted, expensive, outdated... I hate to join MR posters in dogging on Apple, but I'm afraid I'm really starting to align with that camp. I've already decided I'll hold off on buying any Apple products for the next 1-2 years to give me time to decide if I want to switch to google products.
Score: 15 Votes (Like | Disagree)
imran5720 Avatar
116 months ago
1000 dollar advice, don't watch this video and waste your precious time
Score: 13 Votes (Like | Disagree)
Benjamin Frost Avatar
116 months ago
WARNING TO THOSE WHO HAVEN'T WATCHED THE VIDEO:

Pour yourself a stiff drink or four when you sit down to watch this. You will be watching a historic event, and it is historic for all the wrong reasons.
Score: 12 Votes (Like | Disagree)