iPhone remained the world's most popular smartphone by a significant margin last quarter, according to research firm Strategy Analytics.
iPhone 7 and iPhone 7 Plus were the two most popular models specifically, with an estimated 21.5 million and 17.4 million shipments respectively.
Chinese brand OPPO's flagship R9 smartphone trailed in third with an estimated 8.9 million shipments, while Samsung's mid-range Galaxy J3 and J5 rounded off the top five with an estimated 6.1 million and 5 million shipments respectively. Other brands combined for an estimated 294.4 million smartphone shipments.
Strategy Analytics' estimates suggest the iPhone 7 and iPhone 7 Plus accounted for roughly 76.5 percent of Apple's smartphone sales last quarter, with the remaining 23.5 percent of sales derived from older models. The data also suggests a 55/45 percent sales split for the iPhone 7 and iPhone 7 Plus respectively.
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Monday September 1, 2025 4:35 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
Friday August 29, 2025 4:54 am PDT by Tim Hardwick
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
This chart shows that the iPhone 7 and the 7 Plus are both selling infinitely better than they were in Q1 of last year! That ought to shut up the "Apple is doomed" folks. ;)
As always conflicting statistics depending on the source. Go to sites such as ZDNet and the story is quite different where Samsung have the upper hand.
I just checked zdnet and found nothing to conflict with that report. Further, a search of Google didn't turn up anything either. Regardless, it doesn't matter. Apple's iPhone sales are producing profits unrivaled by others. It's iPhone versus the undifferentiated Android devices. Many use the term "iPhone" to generically refer to smartphones. No other device has that cachet.
As always conflicting statistics depending on the source. Go to sites such as ZDNet and the story is quite different where Samsung have the upper hand.
Not of course there is any bias at all.
Samsung is selling more devices than Apple, but Apple's best-selling model is outselling Samsung's best-selling model.
The best sold Apple phone costs $649 for the base 32GB model
The best sold Samsung phone costs $92 for the base 8GB model
No wonder Samsung sells more phones than Apple...
Units are not comparable at all!
What's the point of selling many cheap phones? It is clear that Android OEMs cannot make it back in volume, because Google and Spotify are the ones taking advantage of Android's volume and not the OEMs. Google's not even taking that much of advantage of volume, because their store, with 85% of the marketshare of devices only makes 50% of what Apple makes, and YouTube Red, Google Play Music, etc. have been failures.
What's really interesting is that the Chinese can sell a more expensive phone than Samsung, the Oppo R9s costs $499! What a world, where a company that lives of the shade of Android being open source (no Google Play in China), can convince people to spend much more money than Samsung can! So many engineers, such a big company, so much money spent on advertising, and the result is selling a product like this:
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Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
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