Apple Watch Sport Bands are available in Mist Blue, Pollen, and Flamingo for both the 38 and 42mm Apple Watch. As with all sport bands, the new bands are priced at $49. The only new leather band is a yellow Sunflower Classic Buckle, priced at $149.
The new Nike Sport Band options that match the Nike Air VaporMax Flyknight Day to Night shoe collection are also available. The bands are priced at $49 each and come in Light Violet/White, Violet Dust/Plum Fog, Blue Orbit/Gamma Blue, and Obsidian/Black.
The final watch band that's new today is a Pride Edition Woven Nylon band that features a rainbow stripe. Priced at $49, the band is available for both 38 and 42mm Apple Watch models. The Pride band was originally given out to employees during last year's Pride parade in San Francisco.
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Friday August 29, 2025 4:54 am PDT by Tim Hardwick
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Monday September 1, 2025 4:35 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
I like the rainbow one too, I wish it wasn't co-opted to represent an agenda.
I disagree, but you're free to feel that way and express that view. Isn't it nice to live in places where people can disagree without being imprisoned, tortured or hung until they are dead for simply being who they are, whatever their different identities consist of? That's why it's quite an appropriate symbol for the 'agenda' you seem to have some kind of objection to.
I suppose you could always wear an acccompanying T-shirt that says "I just like rainbows, it doesn't mean I support any associated agenda, OK?!". If you really wanted to. :D;)
I like the rainbow one too, I wish it wasn't co-opted to represent an agenda.
I like it too. And I personally don't have a problem unintentionally promoting equal rights for humans.
But dang it, it irritates me in a way that most people just don't care, I guess, that the metal can't be matched to the watch I own. I will never buy a band from Apple until they offer them with the space grey aluminum color or I decide to buy the Steel watch. And I don't see the latter happening any time soon.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.