Google today announced a new developer platform for augmented reality apps that won't require dedicated hardware, which it's calling "ARCore." The company originally began making inroads in the AR space a few years ago with Project Tango, which required manufacturers to implement specialized equipment so that smartphones would be compatible with Tango's AR features.

Now, Google is "effectively shuttering" the Tango brand, according to TechCrunch, and focusing on the ARCore software development kit. The new platform will deliver AR abilities to compatible Android smartphones, immediately turning a large swath of the Android device market into advanced AR-enabled machines, similar to what will happen with iOS 11-enabled devices following the debut of Apple's upcoming ARKit.

google arcore kit
To start, ARCore is launching on the Google Pixel and Samsung Galaxy S8 (which must be running 7.0 Nougat or above), and a wider adoption of more smartphones will come later down the line for ARCore's public launch. By that date, Google "plans to have 100 million Android devices" out in the wild that support motion-tracking AR capabilities, and as more advanced smartphones launch the company said that ARCore will only grow stronger.

“We’ve architected ARCore to be able to perceive a wide variety of sensors,” Google AR/VR head Clay Bavor told TechCrunch. “We foresee, in the future, many more phones having depth-sensing capabilities and as those come into mainstream phones, that’s great, ARCore will work seamlessly with those and benefit from the additional sensing capabilities.”

ARCore works by detecting surfaces near the user in order to display augmented reality content in a stable space. The Android smartphone sensors will detect these horizontal planes, factor in the device's motion tracking, and estimate the light entering a room so objects can be dynamically lit based on their environment.

The company is also focusing on the web, which it describes as "a critical component of the future of AR." It's beginning by releasing a prototype browser for web developers, allowing them to begin experimenting with AR alongside mobile developers. In the future, Google says that these custom browsers will allow developers to make AR-enhanced websites that run on both Android and ARCore, as well as iOS and ARKit.


Apple announced ARKit back in June, introducing a developer platform that functions in much the same way as Google's ARCore. With ARKit, developers can create apps that take advantage of the built-in camera, processors, and motion sensors of an iPhone or iPad, resulting in advanced AR experiences. Demos of these apps have been continuously emerging online in the wake of ARKit's WWDC announcement.

Android developers interested in ARCore can begin experimenting and creating apps for the Pixel and Galaxy S8 smartphones starting today. To see more examples of ARCore in action, Google has created an AR Experiments website.

Top Rated Comments

Zirel Avatar
105 months ago
So... google doing google things...

So, what happens to the software developers that invested their time (are therefore their money) in developing products based on Tango?

So, what happens to the device manufacturers (like Lenovo and Asus) that made phones and tablets, with expensive PrimeSense chips for the Tango platform? There's still devices to be sold to the costumers, how they are justifying the more expensive cost, to the common man in a store, now that Google made something that does everything Tango had, but for free?

100 million by the end of the year? Yeah, good luck, first, it requires nougat, second, crappy sensors will ruin this , third, most developers will want to reach more people and will use crappier SDKs that will work with more devices.
Score: 13 Votes (Like | Disagree)
lunarworks Avatar
105 months ago
Project Tango was never going anywhere. No one wants to buy a phone specifically for AR, and Google finally figured it out.

In any case, ARKit holds and advantage for now because it's specifically calibrated to Apple's sensors and hardware.
Score: 12 Votes (Like | Disagree)
D.T. Avatar
105 months ago
Google, Apple, Samsung, <insert_other_overlapping_companies_here> should just merge, since they're all doing the same thing, at the same time ...


Gapplesung, Inc.

"At Gapplesung, we make the products, we may have thought of first."
Score: 9 Votes (Like | Disagree)
jclardy Avatar
105 months ago
"100M devices" at the public launch. Google's solution to that - keep it in beta forever and only support brand new devices, and eventually you will hit 100M :D
Score: 8 Votes (Like | Disagree)
brian3uk Avatar
105 months ago
Google cant even get the OS updated on 80+% of the phones out there. How can anyone assume they will ever get this?
Score: 7 Votes (Like | Disagree)
madsci954 Avatar
105 months ago
Google, Apple, Samsung, <insert_other_overlapping_companies_here> should just merge, since they're all doing the same thing, at the same time ...


Gapplesung, Inc.

"At Gapplesung, we make the products, we may have thought of first."
The more all these companies try to stick their hand in everything, the more I think the next World War won't be between countries, but among these corporate giants.
Score: 5 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

New iPhone 17 Pro Details: Brighter Display, Best Battery Life, and More

Wednesday September 3, 2025 5:33 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors. According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 and iPhone 17 Pro Prices Estimated Ahead of Apple Event Next Week

Tuesday September 2, 2025 1:50 pm PDT by
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices. Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac: Model Starting Price Model Starting Price Change iPhone 16 $799 iPhone 17 ...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
iPhone 17 Pro on Desk Centered 1

Survey: Nearly 70% of Users Plan to Upgrade to iPhone 17

Monday September 1, 2025 8:24 am PDT by
A new survey has found that nearly seven in ten iPhone owners in the United States plan to upgrade to an iPhone 17 model, signaling strong demand ahead of Apple's expected unveiling of the devices at its September 9 keynote. Smartphone price comparison platform SellCell surveyed over 2,000 U.S.-based iPhone users in August to assess upgrade interest and brand loyalty before Apple's event....