Apple Collecting Browsing Data in Safari Using Differential Privacy in macOS High Sierra

safari iconWith the release of macOS High Sierra, Apple is now collecting data from the Safari browser using differential privacy technology, reports TechCrunch. Apple is aiming to gain information about browsing habits to help identify problematic websites that use excessive power or too much memory.

This form of data collection is the first of its kind for Safari, aimed at identifying sites that use excessive power and crash the browser by monopolizing too much memory. Apple is also documenting the popularity of these problematic domains, in order to prioritize which sites it addresses first.

Apple first announced its adoption of differential privacy in 2016 alongside the debut of iOS 10. Differential privacy is a technique that allows Apple to collect user information while keeping user data entirely private. It uses hashing, subsampling, and noise injection to enable crowd-sourced learning without compromising user privacy.

Differential privacy is already in use on Mac and iOS devices for emoji use, search predictions, predictive text, and other small features that use machine learning for improvement.

applesecurityandprivacy
Because of this, Apple does not have a specific message about the new Safari data collection when macOS High Sierra is installed, and it is lumped in with the general Mac analytics data notice that is presented when setting up a new Mac. From Apple's Privacy notice regarding analytics:

If you agree to send Mac Analytics information to Apple, it may include the following:
- Details about app or system crashes, freezes or kernel panics.
- Information about events on your Mac (for example whether a certain function such as waking your Mac was successful or not).
- Usage information (for example, data about how you use Apple and third-party software, hardware, and services).

Analytics data contains your computer's hardware and software specifications, including information about devices connected to your Mac and the versions of the operating system and apps you're using on your Mac. Personal data is either not logged at all in the reports generated by your Mac, is subject to privacy preserving techniques such as differential privacy, or is removed from any reports before they're sent to Apple.

While users are given the option to turn off analytics when setting up a Mac, there's also a Security and Privacy setting that can be accessed to turn it off any time. To get to the feature, click on the Apple at the top of the menu bar, and choose "System Preferences." From there, open up Security and Privacy, select the "Privacy" tab and then choose Analytics to choose whether or not to share data with Apple.

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
maxresdefault

The MacRumors Show: iPhone 17's 'Awe Dropping' Accessories

Friday August 29, 2025 8:12 am PDT by
Following the announcement of Apple's upcoming "Awe dropping" event, on this week's episode of The MacRumors Show we talk through all of the new accessories rumored to debut alongside the iPhone 17 lineup. Subscribe to The MacRumors Show YouTube channel for more videos We take a closer look at Apple's invite for "Awe dropping;" the design could hint at the iPhone 17's new thermal system with ...

Top Rated Comments

chucker23n1 Avatar
104 months ago
Apple does it. "Oh, its ok." "I'm going to leave it on." "Good for them." Google does the same thing? "Oh. My. God. They are selling my information to the aliens."
It's almost as though the two have completely different business models, one of which hinges on analyzing and profiting off your personal data, and the other of which does not.
Score: 22 Votes (Like | Disagree)
kuwxman Avatar
104 months ago
Apple does it. "Oh, its ok." "I'm going to leave it on." "Good for them." Google does the same thing? "Oh. My. God. They are selling my information to the aliens."
Score: 16 Votes (Like | Disagree)
Duane Martin Avatar
104 months ago
Apple does it. "Oh, its ok." "I'm going to leave it on." "Good for them." Google does the same thing? "Oh. My. God. They are selling my information to the aliens."
Wow, are you ever missing the point. Google sells to anyone, not just aliens.
Score: 13 Votes (Like | Disagree)
BWhaler Avatar
104 months ago
Well done Apple.

We can have technology advances and privacy. Don’t let the spyware that is google and Facebook tell you otherwise.
Score: 13 Votes (Like | Disagree)
blackcrayon Avatar
104 months ago
I'm usually in favor of opting out of stuff like this - but if it helps them fix those runaway Safari processes that use up all my RAM, I'm all for it.
Score: 9 Votes (Like | Disagree)
mariusignorello Avatar
104 months ago
Apple does it. "Oh, its ok." "I'm going to leave it on." "Good for them." Google does the same thing? "Oh. My. God. They are selling my information to the aliens."
Well because what Apple and Google do with your data are two different things. So yes, it is a different scenario.
Score: 8 Votes (Like | Disagree)