AT&T Confirms iPhone X Demand 'Has Been Strong' Following 'Highly-Anticipated' Launch
AT&T chief John Donovan has confirmed that demand for the iPhone X has been "strong" following the device's "highly-anticipated" launch in the United States and over 50 other countries just four days ago.
"All the signs are that customers love it. It's probably the most highly-anticipated version… and demand has been strong. So we're pleased," Donovan said at the Web Summit conference in Lisbon, Portugal, per CNBC.
Apple no longer provides first weekend sales numbers for iPhone launches, and it doesn't reveal iPhone sales on a model-by-model basis in its quarterly earnings results, but it did say pre-order demand was "off the charts."
We are thrilled to be taking orders for iPhone X, the future of the smartphone. We can see from the initial response, customer demand is off the charts. We're working hard to get this revolutionary new product into the hands of every customer who wants one, as quickly as possible.
Apple's guidance for the current quarter is between $84 billion and $87 billion, which would easily be an all-time record even at the lower end of that range, suggesting that iPhone X sales are and will remain very strong.
Localytics, a mobile engagement platform used by more than 37,000 apps, said iPhone X adoption outpaced iPhone 8 and iPhone 8 Plus adoption over the first three days of availability following each device's respective launches.
iPhone X online orders placed today are estimated to ship in 3-4 weeks around the world. The device is also available to purchase in stores, but inventory is extremely limited right now, especially outside of the United States.
Popular Stories
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
